A Study On The Consumer Behavioural Intention Among Customers Of McDonalds And Kentucky Fried Chicken(A Study On The Fast Food Industry Of Nilai)

A Study On The Consumer Behavioural Intention Among Customers Of McDonalds And Kentucky Fried Chicken(A Study On The Fast Food Industry Of Nilai)

This study looks at the factors influencing consumer behavioural intention among customers of McDonalds and kentucky Fried Chicken in Nilai. This is done based on Lee's modified Fishbein model, which incorporates two salient Confucian concepts - face savi

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Bibliographic Details
Main Author: Cheng, Yap Tiong
Format: Thesis
Published: 2003
Subjects:
LB2361 Curriculum
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id my-mmu-ep.657
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spelling my-mmu-ep.6572010-06-29T06:34:23Z A Study On The Consumer Behavioural Intention Among Customers Of McDonalds And Kentucky Fried Chicken(A Study On The Fast Food Industry Of Nilai) 2003-09 Cheng, Yap Tiong LB2361 Curriculum This study looks at the factors influencing consumer behavioural intention among customers of McDonalds and kentucky Fried Chicken in Nilai. This is done based on Lee's modified Fishbein model, which incorporates two salient Confucian concepts - face savi 2003-09 Thesis http://shdl.mmu.edu.my/657/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution Multimedia University
collection MMU Institutional Repository
topic LB2361 Curriculum
spellingShingle LB2361 Curriculum
Cheng, Yap Tiong
A Study On The Consumer Behavioural Intention Among Customers Of McDonalds And Kentucky Fried Chicken(A Study On The Fast Food Industry Of Nilai)
description This study looks at the factors influencing consumer behavioural intention among customers of McDonalds and kentucky Fried Chicken in Nilai. This is done based on Lee's modified Fishbein model, which incorporates two salient Confucian concepts - face savi
format Thesis
qualification_level Master's degree
author Cheng, Yap Tiong
author_facet Cheng, Yap Tiong
author_sort Cheng, Yap Tiong
title A Study On The Consumer Behavioural Intention Among Customers Of McDonalds And Kentucky Fried Chicken(A Study On The Fast Food Industry Of Nilai)
title_short A Study On The Consumer Behavioural Intention Among Customers Of McDonalds And Kentucky Fried Chicken(A Study On The Fast Food Industry Of Nilai)
title_full A Study On The Consumer Behavioural Intention Among Customers Of McDonalds And Kentucky Fried Chicken(A Study On The Fast Food Industry Of Nilai)
title_fullStr A Study On The Consumer Behavioural Intention Among Customers Of McDonalds And Kentucky Fried Chicken(A Study On The Fast Food Industry Of Nilai)
title_full_unstemmed A Study On The Consumer Behavioural Intention Among Customers Of McDonalds And Kentucky Fried Chicken(A Study On The Fast Food Industry Of Nilai)
title_sort study on the consumer behavioural intention among customers of mcdonalds and kentucky fried chicken(a study on the fast food industry of nilai)
granting_institution Multimedia University
granting_department Research Library
publishDate 2003
_version_ 1747829185123975168

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