Malaysia Airlines System Berhad: Strategies For A Chaotic And Turbulent Global Environment After The Tragedy Of September 11

Malaysia Airlines System Berhad: Strategies For A Chaotic And Turbulent Global Environment After The Tragedy Of September 11

The aim of this thesis paper is to trace the history of MAS, to detail the internal and external environments in which it operates in, its strengths, weaknesses, opportunities and treats and finally to recommend the strategies that it should employ to return itself to profitability levels.

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Bibliographic Details
Main Author: Itam, Muhammad Dahlan
Format: Thesis
Published: 2003
Subjects:
LB2361 Curriculum
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id my-mmu-ep.658
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spelling my-mmu-ep.6582010-06-29T06:18:42Z Malaysia Airlines System Berhad: Strategies For A Chaotic And Turbulent Global Environment After The Tragedy Of September 11 2003-08 Itam, Muhammad Dahlan LB2361 Curriculum The aim of this thesis paper is to trace the history of MAS, to detail the internal and external environments in which it operates in, its strengths, weaknesses, opportunities and treats and finally to recommend the strategies that it should employ to return itself to profitability levels. 2003-08 Thesis http://shdl.mmu.edu.my/658/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution Multimedia University
collection MMU Institutional Repository
topic LB2361 Curriculum
spellingShingle LB2361 Curriculum
Itam, Muhammad Dahlan
Malaysia Airlines System Berhad: Strategies For A Chaotic And Turbulent Global Environment After The Tragedy Of September 11
description The aim of this thesis paper is to trace the history of MAS, to detail the internal and external environments in which it operates in, its strengths, weaknesses, opportunities and treats and finally to recommend the strategies that it should employ to return itself to profitability levels.
format Thesis
qualification_level Master's degree
author Itam, Muhammad Dahlan
author_facet Itam, Muhammad Dahlan
author_sort Itam, Muhammad Dahlan
title Malaysia Airlines System Berhad: Strategies For A Chaotic And Turbulent Global Environment After The Tragedy Of September 11
title_short Malaysia Airlines System Berhad: Strategies For A Chaotic And Turbulent Global Environment After The Tragedy Of September 11
title_full Malaysia Airlines System Berhad: Strategies For A Chaotic And Turbulent Global Environment After The Tragedy Of September 11
title_fullStr Malaysia Airlines System Berhad: Strategies For A Chaotic And Turbulent Global Environment After The Tragedy Of September 11
title_full_unstemmed Malaysia Airlines System Berhad: Strategies For A Chaotic And Turbulent Global Environment After The Tragedy Of September 11
title_sort malaysia airlines system berhad: strategies for a chaotic and turbulent global environment after the tragedy of september 11
granting_institution Multimedia University
granting_department Research Library
publishDate 2003
_version_ 1747829185364099072

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