Credit Card Brand: Does It Matter? A Malaysian Perspective

Credit Card Brand: Does It Matter? A Malaysian Perspective

This research paper attempts to find out consumers' perception about the credit card branding in Malaysia. This paper is trying to give an overview about the credit card industry and provide some empirical evidence on the subject matters, the brand and its related matters.

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Bibliographic Details
Main Author: Hui, Liew Shio
Format: Thesis
Published: 2003
Subjects:
LB2361 Curriculum
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id my-mmu-ep.661
record_format uketd_dc
spelling my-mmu-ep.6612010-06-29T06:04:53Z Credit Card Brand: Does It Matter? A Malaysian Perspective 2003-09 Hui, Liew Shio LB2361 Curriculum This research paper attempts to find out consumers' perception about the credit card branding in Malaysia. This paper is trying to give an overview about the credit card industry and provide some empirical evidence on the subject matters, the brand and its related matters. 2003-09 Thesis http://shdl.mmu.edu.my/661/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution Multimedia University
collection MMU Institutional Repository
topic LB2361 Curriculum
spellingShingle LB2361 Curriculum
Hui, Liew Shio
Credit Card Brand: Does It Matter? A Malaysian Perspective
description This research paper attempts to find out consumers' perception about the credit card branding in Malaysia. This paper is trying to give an overview about the credit card industry and provide some empirical evidence on the subject matters, the brand and its related matters.
format Thesis
qualification_level Master's degree
author Hui, Liew Shio
author_facet Hui, Liew Shio
author_sort Hui, Liew Shio
title Credit Card Brand: Does It Matter? A Malaysian Perspective
title_short Credit Card Brand: Does It Matter? A Malaysian Perspective
title_full Credit Card Brand: Does It Matter? A Malaysian Perspective
title_fullStr Credit Card Brand: Does It Matter? A Malaysian Perspective
title_full_unstemmed Credit Card Brand: Does It Matter? A Malaysian Perspective
title_sort credit card brand: does it matter? a malaysian perspective
granting_institution Multimedia University
granting_department Research Library
publishDate 2003
_version_ 1747829186083422208

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