Credit Card Brand: Does It Matter? A Malaysian Perspective
This research paper attempts to find out consumers' perception about the credit card branding in Malaysia. This paper is trying to give an overview about the credit card industry and provide some empirical evidence on the subject matters, the brand and its related matters.
Saved in:
Main Author: | Hui, Liew Shio |
---|---|
Format: | Thesis |
Published: |
2003
|
Subjects: | |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
A Case Study On MBF Card Services Sdn. Bhd.
by: Chau, Wong Hong
Published: (2001) -
A Study On Brand Equity Of TMNET VIS A VIS Brand Preference
by: Junid, Junaidah
Published: (2000) -
An Assessment Of Multicultural Training Practices: A Malaysian Perspective
by: Gunaratnam, Shoba
Published: (2001) -
Pharmaceutical Branding : An Empirical Study
by: Ti, Cheah Swi
Published: (2003) -
Laws And Regulatory Framework On Internet Banking - Malaysian Perspective.
by: Hong, Yeoh Suan
Published: (2003)