Attractiveness Of Visual Communication Elements In Print Advertisement : A Comparative Study In Malaysian Telecommunication Industry

Attractiveness Of Visual Communication Elements In Print Advertisement : A Comparative Study In Malaysian Telecommunication Industry

This study attempts to investigate the attractiveness of 6 Malaysian telecommunication products towards gender and races of tertiary students and identify the elements of visual communication advertising that can attract tertiary students.

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Bibliographic Details
Main Author: Fikry @ Aziz, Amily
Format: Thesis
Published: 2003
Subjects:
LB2361 Curriculum
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id my-mmu-ep.664
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spelling my-mmu-ep.6642010-06-29T05:59:04Z Attractiveness Of Visual Communication Elements In Print Advertisement : A Comparative Study In Malaysian Telecommunication Industry 2003-08 Fikry @ Aziz, Amily LB2361 Curriculum This study attempts to investigate the attractiveness of 6 Malaysian telecommunication products towards gender and races of tertiary students and identify the elements of visual communication advertising that can attract tertiary students. 2003-08 Thesis http://shdl.mmu.edu.my/664/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution Multimedia University
collection MMU Institutional Repository
topic LB2361 Curriculum
spellingShingle LB2361 Curriculum
Fikry @ Aziz, Amily
Attractiveness Of Visual Communication Elements In Print Advertisement : A Comparative Study In Malaysian Telecommunication Industry
description This study attempts to investigate the attractiveness of 6 Malaysian telecommunication products towards gender and races of tertiary students and identify the elements of visual communication advertising that can attract tertiary students.
format Thesis
qualification_level Master's degree
author Fikry @ Aziz, Amily
author_facet Fikry @ Aziz, Amily
author_sort Fikry @ Aziz, Amily
title Attractiveness Of Visual Communication Elements In Print Advertisement : A Comparative Study In Malaysian Telecommunication Industry
title_short Attractiveness Of Visual Communication Elements In Print Advertisement : A Comparative Study In Malaysian Telecommunication Industry
title_full Attractiveness Of Visual Communication Elements In Print Advertisement : A Comparative Study In Malaysian Telecommunication Industry
title_fullStr Attractiveness Of Visual Communication Elements In Print Advertisement : A Comparative Study In Malaysian Telecommunication Industry
title_full_unstemmed Attractiveness Of Visual Communication Elements In Print Advertisement : A Comparative Study In Malaysian Telecommunication Industry
title_sort attractiveness of visual communication elements in print advertisement : a comparative study in malaysian telecommunication industry
granting_institution Multimedia University
granting_department Research Library
publishDate 2003
_version_ 1747829186809036800

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