Market Orientation and Industrial Organisation View of Factors Contributing towards Firm Performance: A Study of Malaysian Small Medium Enterprises
Small and medium enterprises (SMEs) are important contributors to a nation’s economy and social wellbeing. In the SME Master Plan, the Malaysian government designated SMEs as the drivers for leading the economic transformation of the country. Nonetheless, the economic contributions of SMEs need to b...
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| Format: | Thesis |
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2017
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