E-Servicescape Attributes and Their Effects to Online Brand Image

This study intends to identify and measure the salient e-servicescape attributes of shopping websites based on the preferences of buyers, and examine if these attributes predict the formation of online brand image. This is because prior studies had not explored the contributions of websites to onli...

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Bibliographic Details
Main Author: Lai, Kim Piew
Format: Thesis
Published: 2015
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