E-Servicescape Attributes and Their Effects to Online Brand Image
This study intends to identify and measure the salient e-servicescape attributes of shopping websites based on the preferences of buyers, and examine if these attributes predict the formation of online brand image. This is because prior studies had not explored the contributions of websites to onli...
Saved in:
| 主要作者: | |
|---|---|
| 格式: | Thesis |
| 出版: |
2015
|
| 主題: | |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|
成為第一個發表評論!