Factors Affecting Satisfaction and Loyalty among Customers of Local and Foreign Hypermarkets
Retailing is evolving into a global, high-tech industry that plays a major role in the global economy. In the retail industry, hypermarkets have undergone drastic changes since 1990's; they now offer more varieties of products and services to consumers. Along with today‘s modernised store conce...
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Main Author: | Mohamad Tahier, Safuraa Liyana |
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Format: | Thesis |
Published: |
2015
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