Factors Affecting Hybrid Car Purchase Intention in Malaysia

The paradox between the mobility of private transportation and consumption of petrol is clear. The increasing fleet of car accompanied by the strong demand of petrol could burden the Government to secure reliable supply of petrol. Hybrid car, which is generally viewed as an entry solution to lessen...

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Bibliographic Details
Main Author:	Hor, Woon Yaw
Format:	Thesis
Published:	2015
Subjects:	HF5410-5417.5 Marketing Distribution of products
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id	my-mmu-ep.6904
record_format	uketd_dc
spelling	my-mmu-ep.69042017-09-08T17:52:20Z Factors Affecting Hybrid Car Purchase Intention in Malaysia 2015-12 Hor, Woon Yaw HF5410-5417.5 Marketing. Distribution of products The paradox between the mobility of private transportation and consumption of petrol is clear. The increasing fleet of car accompanied by the strong demand of petrol could burden the Government to secure reliable supply of petrol. Hybrid car, which is generally viewed as an entry solution to lessen the reliance on petrol if consumers are willing the embrace themselves to replace their conventional car to hybrid car. This study seeks to identify the factors that affecting purchasing intention of hybrid car in Malaysia by adapting modified Theory of Planned Behaviour (TPB). Survey methodology with multi-stage random sampling were used to collect the data. A total of 489 valid questionnaires was collected. The current study utilised the Structural Equation Modelling (SEM) by using AMOS 21 to investigate the significance of individual path correlations, measurement model, and overall fit of structural model.This study suggests that Subjective Norm, Perceived Behavioural Control, Attitude are having a positive and direct relationship with purchase intention and Attitude have an indirect effect between Perceived Value and Purchase Intention. Respondent’s age moderates the variables in the proposed framework. This study confirmed the usage of the TPB and inclusion of perceived value in predicting the purchase intention of hybrid car in Malaysia. 2015-12 Thesis http://shdl.mmu.edu.my/6904/ http://library.mmu.edu.my/diglib/onlinedb/dig_lib.php masters Multimedia University Faculty of Business
institution	Multimedia University
collection	MMU Institutional Repository
topic	HF5410-5417.5 Marketing Distribution of products
spellingShingle	HF5410-5417.5 Marketing Distribution of products Hor, Woon Yaw Factors Affecting Hybrid Car Purchase Intention in Malaysia
description	The paradox between the mobility of private transportation and consumption of petrol is clear. The increasing fleet of car accompanied by the strong demand of petrol could burden the Government to secure reliable supply of petrol. Hybrid car, which is generally viewed as an entry solution to lessen the reliance on petrol if consumers are willing the embrace themselves to replace their conventional car to hybrid car. This study seeks to identify the factors that affecting purchasing intention of hybrid car in Malaysia by adapting modified Theory of Planned Behaviour (TPB). Survey methodology with multi-stage random sampling were used to collect the data. A total of 489 valid questionnaires was collected. The current study utilised the Structural Equation Modelling (SEM) by using AMOS 21 to investigate the significance of individual path correlations, measurement model, and overall fit of structural model.This study suggests that Subjective Norm, Perceived Behavioural Control, Attitude are having a positive and direct relationship with purchase intention and Attitude have an indirect effect between Perceived Value and Purchase Intention. Respondent’s age moderates the variables in the proposed framework. This study confirmed the usage of the TPB and inclusion of perceived value in predicting the purchase intention of hybrid car in Malaysia.
format	Thesis
qualification_level	Master's degree
author	Hor, Woon Yaw
author_facet	Hor, Woon Yaw
author_sort	Hor, Woon Yaw
title	Factors Affecting Hybrid Car Purchase Intention in Malaysia
title_short	Factors Affecting Hybrid Car Purchase Intention in Malaysia
title_full	Factors Affecting Hybrid Car Purchase Intention in Malaysia
title_fullStr	Factors Affecting Hybrid Car Purchase Intention in Malaysia
title_full_unstemmed	Factors Affecting Hybrid Car Purchase Intention in Malaysia
title_sort	factors affecting hybrid car purchase intention in malaysia
granting_institution	Multimedia University
granting_department	Faculty of Business
publishDate	2015
_version_	1747829645283164160

Factors Affecting Hybrid Car Purchase Intention in Malaysia

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