The Impact Of Social Media Towards Green Purchase Intention Among Generation Y

This paper aimed to study the impact of social media towards green purchase intention among generation Y in Malaysia. The green purchase intention is influenced by many different factors. Therefore many researchers focused on understanding the determinants of green purchase intention based on TPB m...

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Main Author:	Abubakr, Khalid Ibrahim
Format:	Thesis
Published:	2016
Subjects:	HF5410-5417.5 Marketing Distribution of products
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id	my-mmu-ep.6916
record_format	uketd_dc
spelling	my-mmu-ep.69162017-10-24T09:55:15Z The Impact Of Social Media Towards Green Purchase Intention Among Generation Y 2016-10 Abubakr, Khalid Ibrahim HF5410-5417.5 Marketing. Distribution of products This paper aimed to study the impact of social media towards green purchase intention among generation Y in Malaysia. The green purchase intention is influenced by many different factors. Therefore many researchers focused on understanding the determinants of green purchase intention based on TPB model or TRA model yet this paper referred to previous researches based on TPB. The reason behind choosing different model is relate the social media antecedents with green purchase intention among gen Y. The independent variables of this study are Green Blogs, Social media Interactivity, Green Ads and E-WOM & the dependent variable is the green purchase intention among gen Y. 2016-10 Thesis http://shdl.mmu.edu.my/6916/ http://library.mmu.edu.my/diglib/onlinedb/dig_lib.php masters Multimedia University Graduate School of Management
institution	Multimedia University
collection	MMU Institutional Repository
topic	HF5410-5417.5 Marketing Distribution of products
spellingShingle	HF5410-5417.5 Marketing Distribution of products Abubakr, Khalid Ibrahim The Impact Of Social Media Towards Green Purchase Intention Among Generation Y
description	This paper aimed to study the impact of social media towards green purchase intention among generation Y in Malaysia. The green purchase intention is influenced by many different factors. Therefore many researchers focused on understanding the determinants of green purchase intention based on TPB model or TRA model yet this paper referred to previous researches based on TPB. The reason behind choosing different model is relate the social media antecedents with green purchase intention among gen Y. The independent variables of this study are Green Blogs, Social media Interactivity, Green Ads and E-WOM & the dependent variable is the green purchase intention among gen Y.
format	Thesis
qualification_level	Master's degree
author	Abubakr, Khalid Ibrahim
author_facet	Abubakr, Khalid Ibrahim
author_sort	Abubakr, Khalid Ibrahim
title	The Impact Of Social Media Towards Green Purchase Intention Among Generation Y
title_short	The Impact Of Social Media Towards Green Purchase Intention Among Generation Y
title_full	The Impact Of Social Media Towards Green Purchase Intention Among Generation Y
title_fullStr	The Impact Of Social Media Towards Green Purchase Intention Among Generation Y
title_full_unstemmed	The Impact Of Social Media Towards Green Purchase Intention Among Generation Y
title_sort	impact of social media towards green purchase intention among generation y
granting_institution	Multimedia University
granting_department	Graduate School of Management
publishDate	2016
_version_	1747829648203448320

The Impact Of Social Media Towards Green Purchase Intention Among Generation Y

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