Determinants of Customer Loyalty in Internet Service Provider in High Speed Broadband in Malaysia
The research is to identify what type of factor that could trigger customer loyalty in internet service provider in Malaysia. Majority of people in Malaysia subscribe Telekom Malaysia as their internet service provider. But as time goes on, more competitor have risen up to compete with Telekom Malay...
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| Format: | Thesis |
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2017
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| Summary: | The research is to identify what type of factor that could trigger customer loyalty in internet service provider in Malaysia. Majority of people in Malaysia subscribe Telekom Malaysia as their internet service provider. But as time goes on, more competitor have risen up to compete with Telekom Malaysia. So this research can help create useful insight on how to create customer loyalty. A total of 150 respondents were collected from the targeted sample by using Google Form questionnaire. The independent variables are network quality, price, trust and service quality. |
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