Determinants of Customer Loyalty in Internet Service Provider in High Speed Broadband in Malaysia

The research is to identify what type of factor that could trigger customer loyalty in internet service provider in Malaysia. Majority of people in Malaysia subscribe Telekom Malaysia as their internet service provider. But as time goes on, more competitor have risen up to compete with Telekom Malay...

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Bibliographic Details
Main Author:	Cheong, Zhen Fui
Format:	Thesis
Published:	2017
Subjects:	HF5410-5417.5 Marketing Distribution of products
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id	my-mmu-ep.6919
record_format	uketd_dc
spelling	my-mmu-ep.69192017-10-25T14:17:39Z Determinants of Customer Loyalty in Internet Service Provider in High Speed Broadband in Malaysia 2017-02 Cheong, Zhen Fui HF5410-5417.5 Marketing. Distribution of products The research is to identify what type of factor that could trigger customer loyalty in internet service provider in Malaysia. Majority of people in Malaysia subscribe Telekom Malaysia as their internet service provider. But as time goes on, more competitor have risen up to compete with Telekom Malaysia. So this research can help create useful insight on how to create customer loyalty. A total of 150 respondents were collected from the targeted sample by using Google Form questionnaire. The independent variables are network quality, price, trust and service quality. 2017-02 Thesis http://shdl.mmu.edu.my/6919/ http://library.mmu.edu.my/diglib/onlinedb/dig_lib.php masters Multimedia University Graduate School of Management
institution	Multimedia University
collection	MMU Institutional Repository
topic	HF5410-5417.5 Marketing Distribution of products
spellingShingle	HF5410-5417.5 Marketing Distribution of products Cheong, Zhen Fui Determinants of Customer Loyalty in Internet Service Provider in High Speed Broadband in Malaysia
description	The research is to identify what type of factor that could trigger customer loyalty in internet service provider in Malaysia. Majority of people in Malaysia subscribe Telekom Malaysia as their internet service provider. But as time goes on, more competitor have risen up to compete with Telekom Malaysia. So this research can help create useful insight on how to create customer loyalty. A total of 150 respondents were collected from the targeted sample by using Google Form questionnaire. The independent variables are network quality, price, trust and service quality.
format	Thesis
qualification_level	Master's degree
author	Cheong, Zhen Fui
author_facet	Cheong, Zhen Fui
author_sort	Cheong, Zhen Fui
title	Determinants of Customer Loyalty in Internet Service Provider in High Speed Broadband in Malaysia
title_short	Determinants of Customer Loyalty in Internet Service Provider in High Speed Broadband in Malaysia
title_full	Determinants of Customer Loyalty in Internet Service Provider in High Speed Broadband in Malaysia
title_fullStr	Determinants of Customer Loyalty in Internet Service Provider in High Speed Broadband in Malaysia
title_full_unstemmed	Determinants of Customer Loyalty in Internet Service Provider in High Speed Broadband in Malaysia
title_sort	determinants of customer loyalty in internet service provider in high speed broadband in malaysia
granting_institution	Multimedia University
granting_department	Graduate School of Management
publishDate	2017
_version_	1747829648936402944

Determinants of Customer Loyalty in Internet Service Provider in High Speed Broadband in Malaysia

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