Factors Influencing Intention to Purchase Organic Dairy Products

This study was carried out with the aim of understanding the reasoning behind a consumer‟s intention to purchase organic dairy products. Organic food products are becoming popular when it comes food consumption hence the behaviour surrounding the purchase of organic foods has attracted researchers a...

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Bibliographic Details
Main Author:	Ali Andabawa, Aisha
Format:	Thesis
Published:	2017
Subjects:	HF5410-5417.5 Marketing Distribution of products
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id	my-mmu-ep.6921
record_format	uketd_dc
spelling	my-mmu-ep.69212017-10-30T10:08:07Z Factors Influencing Intention to Purchase Organic Dairy Products 2017-02 Ali Andabawa, Aisha HF5410-5417.5 Marketing. Distribution of products This study was carried out with the aim of understanding the reasoning behind a consumer‟s intention to purchase organic dairy products. Organic food products are becoming popular when it comes food consumption hence the behaviour surrounding the purchase of organic foods has attracted researchers as well as market experts. Marketers and researchers aim to understand what causes consumers to have intentions towards buying specific organic foods. This study focused on organic dairy products. This study focused on the influence of four factors, which are food safety, health consciousness, environmental consciousness and price on the intention to purchase organic dairy products. 2017-02 Thesis http://shdl.mmu.edu.my/6921/ http://library.mmu.edu.my/diglib/onlinedb/dig_lib.php masters Multimedia University Graduate School of Management
institution	Multimedia University
collection	MMU Institutional Repository
topic	HF5410-5417.5 Marketing Distribution of products
spellingShingle	HF5410-5417.5 Marketing Distribution of products Ali Andabawa, Aisha Factors Influencing Intention to Purchase Organic Dairy Products
description	This study was carried out with the aim of understanding the reasoning behind a consumer‟s intention to purchase organic dairy products. Organic food products are becoming popular when it comes food consumption hence the behaviour surrounding the purchase of organic foods has attracted researchers as well as market experts. Marketers and researchers aim to understand what causes consumers to have intentions towards buying specific organic foods. This study focused on organic dairy products. This study focused on the influence of four factors, which are food safety, health consciousness, environmental consciousness and price on the intention to purchase organic dairy products.
format	Thesis
qualification_level	Master's degree
author	Ali Andabawa, Aisha
author_facet	Ali Andabawa, Aisha
author_sort	Ali Andabawa, Aisha
title	Factors Influencing Intention to Purchase Organic Dairy Products
title_short	Factors Influencing Intention to Purchase Organic Dairy Products
title_full	Factors Influencing Intention to Purchase Organic Dairy Products
title_fullStr	Factors Influencing Intention to Purchase Organic Dairy Products
title_full_unstemmed	Factors Influencing Intention to Purchase Organic Dairy Products
title_sort	factors influencing intention to purchase organic dairy products
granting_institution	Multimedia University
granting_department	Graduate School of Management
publishDate	2017
_version_	1747829649426087936

Factors Influencing Intention to Purchase Organic Dairy Products

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