Factors Influencing Intention to Purchase Organic Dairy Products
This study was carried out with the aim of understanding the reasoning behind a consumer‟s intention to purchase organic dairy products. Organic food products are becoming popular when it comes food consumption hence the behaviour surrounding the purchase of organic foods has attracted researchers a...
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my-mmu-ep.69212017-10-30T10:08:07Z Factors Influencing Intention to Purchase Organic Dairy Products 2017-02 Ali Andabawa, Aisha HF5410-5417.5 Marketing. Distribution of products This study was carried out with the aim of understanding the reasoning behind a consumer‟s intention to purchase organic dairy products. Organic food products are becoming popular when it comes food consumption hence the behaviour surrounding the purchase of organic foods has attracted researchers as well as market experts. Marketers and researchers aim to understand what causes consumers to have intentions towards buying specific organic foods. This study focused on organic dairy products. This study focused on the influence of four factors, which are food safety, health consciousness, environmental consciousness and price on the intention to purchase organic dairy products. 2017-02 Thesis http://shdl.mmu.edu.my/6921/ http://library.mmu.edu.my/diglib/onlinedb/dig_lib.php masters Multimedia University Graduate School of Management |
| institution |
Multimedia University |
| collection |
MMU Institutional Repository |
| topic |
HF5410-5417.5 Marketing Distribution of products |
| spellingShingle |
HF5410-5417.5 Marketing Distribution of products Ali Andabawa, Aisha Factors Influencing Intention to Purchase Organic Dairy Products |
| description |
This study was carried out with the aim of understanding the reasoning behind a consumer‟s intention to purchase organic dairy products. Organic food products are becoming popular when it comes food consumption hence the behaviour surrounding the purchase of organic foods has attracted researchers as well as market experts. Marketers and researchers aim to understand what causes consumers to have intentions towards buying specific organic foods. This study focused on organic dairy products. This study focused on the influence of four factors, which are food safety, health consciousness, environmental consciousness and price on the intention to purchase organic dairy products. |
| format |
Thesis |
| qualification_level |
Master's degree |
| author |
Ali Andabawa, Aisha |
| author_facet |
Ali Andabawa, Aisha |
| author_sort |
Ali Andabawa, Aisha |
| title |
Factors Influencing Intention to Purchase Organic Dairy Products |
| title_short |
Factors Influencing Intention to Purchase Organic Dairy Products |
| title_full |
Factors Influencing Intention to Purchase Organic Dairy Products |
| title_fullStr |
Factors Influencing Intention to Purchase Organic Dairy Products |
| title_full_unstemmed |
Factors Influencing Intention to Purchase Organic Dairy Products |
| title_sort |
factors influencing intention to purchase organic dairy products |
| granting_institution |
Multimedia University |
| granting_department |
Graduate School of Management |
| publishDate |
2017 |
| _version_ |
1747829649426087936 |