Modelling Customer Loyalty Among Mobile Telecommunication Users

Modelling Customer Loyalty Among Mobile Telecommunication Users

The objective of this study is to understand the factors that can contribute to customer loyalty in telecommunication service provider in Malaysia. There is an intense competition between telecommunication industries in Malaysia that these industries are focusing on customer loyalty. 250 questionnai...

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書目詳細資料
主要作者:	Syed Kamaruzaman, Sharifah Nurul Aida
格式:	Thesis
出版:	2017
主題:	HF5410-5417.5 Marketing Distribution of products
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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