Asymmetric Effects of Brand Confusion

This research work explores the consumers’ behaviour in purchasing different branded shampoo products in Malaysia. This consumer behavioural research has acquired a market summary which definitely enlightens the enrichment of materialising the strategy for the business of branded shampoo products on...

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Bibliographic Details
Main Author:	Reham Saood, Aljohani
Format:	Thesis
Published:	2017
Subjects:	HF5410-5417.5 Marketing Distribution of products
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id	my-mmu-ep.6924
record_format	uketd_dc
spelling	my-mmu-ep.69242017-10-30T10:31:21Z Asymmetric Effects of Brand Confusion 2017-02 Reham Saood, Aljohani HF5410-5417.5 Marketing. Distribution of products This research work explores the consumers’ behaviour in purchasing different branded shampoo products in Malaysia. This consumer behavioural research has acquired a market summary which definitely enlightens the enrichment of materialising the strategy for the business of branded shampoo products on its industry’s success over here. To venture this research work in Malaysia, University Putra Malaysia has been chosen where a total of one hundred respondents have participated to answer the questionnaires which are constructed on a basis of five point Likert Scale. A purposive non-probability sampling tool has been used to find out the level of consumers’ thoughts and opinions about green confusion, similarity confusion, overload confusion and ambiguity confusion towards brand confusion in Malaysia. 2017-02 Thesis http://shdl.mmu.edu.my/6924/ http://library.mmu.edu.my/diglib/onlinedb/dig_lib.php masters Multimedia University Graduate School of Management
institution	Multimedia University
collection	MMU Institutional Repository
topic	HF5410-5417.5 Marketing Distribution of products
spellingShingle	HF5410-5417.5 Marketing Distribution of products Reham Saood, Aljohani Asymmetric Effects of Brand Confusion
description	This research work explores the consumers’ behaviour in purchasing different branded shampoo products in Malaysia. This consumer behavioural research has acquired a market summary which definitely enlightens the enrichment of materialising the strategy for the business of branded shampoo products on its industry’s success over here. To venture this research work in Malaysia, University Putra Malaysia has been chosen where a total of one hundred respondents have participated to answer the questionnaires which are constructed on a basis of five point Likert Scale. A purposive non-probability sampling tool has been used to find out the level of consumers’ thoughts and opinions about green confusion, similarity confusion, overload confusion and ambiguity confusion towards brand confusion in Malaysia.
format	Thesis
qualification_level	Master's degree
author	Reham Saood, Aljohani
author_facet	Reham Saood, Aljohani
author_sort	Reham Saood, Aljohani
title	Asymmetric Effects of Brand Confusion
title_short	Asymmetric Effects of Brand Confusion
title_full	Asymmetric Effects of Brand Confusion
title_fullStr	Asymmetric Effects of Brand Confusion
title_full_unstemmed	Asymmetric Effects of Brand Confusion
title_sort	asymmetric effects of brand confusion
granting_institution	Multimedia University
granting_department	Graduate School of Management
publishDate	2017
_version_	1747829650160091136

Asymmetric Effects of Brand Confusion

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