A Study On Corporate And Customer Congruence In The Postulated Concept 'Strategic Integrated Positioning'.
A brand that is well positioned has a direct impact upon customer satisfaction and competitive advantage. Therefore, it is incumbent upon any organization to ensure that their efforts be directed towards implementing decisions that reduce customer attrition by getting and staying in the mind of cust...
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my-mmu-ep.712009-12-04T11:51:06Z A Study On Corporate And Customer Congruence In The Postulated Concept 'Strategic Integrated Positioning'. 2002 Nair, Raghunath C.G. LB2300 Higher Education A brand that is well positioned has a direct impact upon customer satisfaction and competitive advantage. Therefore, it is incumbent upon any organization to ensure that their efforts be directed towards implementing decisions that reduce customer attrition by getting and staying in the mind of customers. This study suggests that organization must implement the concept of 'Strategic Integrated Positioning'. The concept is a function of four elements -corporate image, brand value, service quality and people quality. 2002 Thesis http://shdl.mmu.edu.my/71/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library |
| institution |
Multimedia University |
| collection |
MMU Institutional Repository |
| topic |
LB2300 Higher Education |
| spellingShingle |
LB2300 Higher Education Nair, Raghunath C.G. A Study On Corporate And Customer Congruence In The Postulated Concept 'Strategic Integrated Positioning'. |
| description |
A brand that is well positioned has a direct impact upon customer satisfaction and competitive advantage. Therefore, it is incumbent upon any organization to ensure that their efforts be directed towards implementing decisions that reduce customer attrition by getting and staying in the mind of customers. This study suggests that organization must implement the concept of 'Strategic Integrated Positioning'. The concept is a function of four elements -corporate image, brand value, service quality and people quality. |
| format |
Thesis |
| qualification_level |
Master's degree |
| author |
Nair, Raghunath C.G. |
| author_facet |
Nair, Raghunath C.G. |
| author_sort |
Nair, Raghunath C.G. |
| title |
A Study On Corporate And Customer Congruence In The Postulated Concept 'Strategic Integrated Positioning'. |
| title_short |
A Study On Corporate And Customer Congruence In The Postulated Concept 'Strategic Integrated Positioning'. |
| title_full |
A Study On Corporate And Customer Congruence In The Postulated Concept 'Strategic Integrated Positioning'. |
| title_fullStr |
A Study On Corporate And Customer Congruence In The Postulated Concept 'Strategic Integrated Positioning'. |
| title_full_unstemmed |
A Study On Corporate And Customer Congruence In The Postulated Concept 'Strategic Integrated Positioning'. |
| title_sort |
study on corporate and customer congruence in the postulated concept 'strategic integrated positioning'. |
| granting_institution |
Multimedia University |
| granting_department |
Research Library |
| publishDate |
2002 |
| _version_ |
1747829081710264320 |