A Study On Corporate And Customer Congruence In The Postulated Concept 'Strategic Integrated Positioning'.

A brand that is well positioned has a direct impact upon customer satisfaction and competitive advantage. Therefore, it is incumbent upon any organization to ensure that their efforts be directed towards implementing decisions that reduce customer attrition by getting and staying in the mind of cust...

وصف كامل

محفوظ في:
التفاصيل البيبلوغرافية
المؤلف الرئيسي: Nair, Raghunath C.G.
التنسيق: أطروحة
منشور في: 2002
الموضوعات:
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spelling my-mmu-ep.712009-12-04T11:51:06Z A Study On Corporate And Customer Congruence In The Postulated Concept 'Strategic Integrated Positioning'. 2002 Nair, Raghunath C.G. LB2300 Higher Education A brand that is well positioned has a direct impact upon customer satisfaction and competitive advantage. Therefore, it is incumbent upon any organization to ensure that their efforts be directed towards implementing decisions that reduce customer attrition by getting and staying in the mind of customers. This study suggests that organization must implement the concept of 'Strategic Integrated Positioning'. The concept is a function of four elements -corporate image, brand value, service quality and people quality. 2002 Thesis http://shdl.mmu.edu.my/71/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution Multimedia University
collection MMU Institutional Repository
topic LB2300 Higher Education
spellingShingle LB2300 Higher Education
Nair, Raghunath C.G.
A Study On Corporate And Customer Congruence In The Postulated Concept 'Strategic Integrated Positioning'.
description A brand that is well positioned has a direct impact upon customer satisfaction and competitive advantage. Therefore, it is incumbent upon any organization to ensure that their efforts be directed towards implementing decisions that reduce customer attrition by getting and staying in the mind of customers. This study suggests that organization must implement the concept of 'Strategic Integrated Positioning'. The concept is a function of four elements -corporate image, brand value, service quality and people quality.
format Thesis
qualification_level Master's degree
author Nair, Raghunath C.G.
author_facet Nair, Raghunath C.G.
author_sort Nair, Raghunath C.G.
title A Study On Corporate And Customer Congruence In The Postulated Concept 'Strategic Integrated Positioning'.
title_short A Study On Corporate And Customer Congruence In The Postulated Concept 'Strategic Integrated Positioning'.
title_full A Study On Corporate And Customer Congruence In The Postulated Concept 'Strategic Integrated Positioning'.
title_fullStr A Study On Corporate And Customer Congruence In The Postulated Concept 'Strategic Integrated Positioning'.
title_full_unstemmed A Study On Corporate And Customer Congruence In The Postulated Concept 'Strategic Integrated Positioning'.
title_sort study on corporate and customer congruence in the postulated concept 'strategic integrated positioning'.
granting_institution Multimedia University
granting_department Research Library
publishDate 2002
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