A Study On Corporate And Customer Congruence In The Postulated Concept 'Strategic Integrated Positioning'.

A Study On Corporate And Customer Congruence In The Postulated Concept 'Strategic Integrated Positioning'.

A brand that is well positioned has a direct impact upon customer satisfaction and competitive advantage. Therefore, it is incumbent upon any organization to ensure that their efforts be directed towards implementing decisions that reduce customer attrition by getting and staying in the mind of cust...

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書目詳細資料
主要作者:	Nair, Raghunath C.G.
格式:	Thesis
出版:	2002
主題:	LB2300 Higher Education
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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