Influence Of User Experience On User Satisfaction For Cultural Heritage Websites

Cultural institutions are moving forward to digitise cultural heritage artefacts as a means of preservation. Such digitised artefacts are usually disseminated through websites to reach the global audience and have wider public accessibility. Little is known regarding the end-users’ experience when u...

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Main Author: Zahidi, Zaihasriah
Format: Thesis
Published: 2016
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id my-mmu-ep.7176
record_format uketd_dc
spelling my-mmu-ep.71762018-07-06T14:20:46Z Influence Of User Experience On User Satisfaction For Cultural Heritage Websites 2016-03 Zahidi, Zaihasriah HF5410-5417.5 Marketing. Distribution of products Cultural institutions are moving forward to digitise cultural heritage artefacts as a means of preservation. Such digitised artefacts are usually disseminated through websites to reach the global audience and have wider public accessibility. Little is known regarding the end-users’ experience when using cultural heritage (CH) websites. Issues such as poor user experience (UX) in existing CH websites, lack of user satisfaction evidence and difficulties in navigating website content on digital cultural heritage are reported in existing literature. The significance to address the users’ experience in CH websites is to ensure that the preservation initiatives meet its goal, which is to preserve artefacts for current and future generations effectively. In this research, user satisfaction was studied from the lens of UX by focusing on pragmatic and hedonic qualities. A quantitative research design was adapted and was conducted as the data collection and analysis procedure. Selected existing CH websites were used as the vehicle to answer the research questions. An online questionnaire was distributed and the data collected were then analysed using structural equation modelling. 2016-03 Thesis http://shdl.mmu.edu.my/7176/ http://library.mmu.edu.my/diglib/onlinedb/dig_lib.php phd doctoral Multimedia University Faculty of Creative Multimedia
institution Multimedia University
collection MMU Institutional Repository
topic HF5410-5417.5 Marketing
Distribution of products
spellingShingle HF5410-5417.5 Marketing
Distribution of products
Zahidi, Zaihasriah
Influence Of User Experience On User Satisfaction For Cultural Heritage Websites
description Cultural institutions are moving forward to digitise cultural heritage artefacts as a means of preservation. Such digitised artefacts are usually disseminated through websites to reach the global audience and have wider public accessibility. Little is known regarding the end-users’ experience when using cultural heritage (CH) websites. Issues such as poor user experience (UX) in existing CH websites, lack of user satisfaction evidence and difficulties in navigating website content on digital cultural heritage are reported in existing literature. The significance to address the users’ experience in CH websites is to ensure that the preservation initiatives meet its goal, which is to preserve artefacts for current and future generations effectively. In this research, user satisfaction was studied from the lens of UX by focusing on pragmatic and hedonic qualities. A quantitative research design was adapted and was conducted as the data collection and analysis procedure. Selected existing CH websites were used as the vehicle to answer the research questions. An online questionnaire was distributed and the data collected were then analysed using structural equation modelling.
format Thesis
qualification_name Doctor of Philosophy (PhD.)
qualification_level Doctorate
author Zahidi, Zaihasriah
author_facet Zahidi, Zaihasriah
author_sort Zahidi, Zaihasriah
title Influence Of User Experience On User Satisfaction For Cultural Heritage Websites
title_short Influence Of User Experience On User Satisfaction For Cultural Heritage Websites
title_full Influence Of User Experience On User Satisfaction For Cultural Heritage Websites
title_fullStr Influence Of User Experience On User Satisfaction For Cultural Heritage Websites
title_full_unstemmed Influence Of User Experience On User Satisfaction For Cultural Heritage Websites
title_sort influence of user experience on user satisfaction for cultural heritage websites
granting_institution Multimedia University
granting_department Faculty of Creative Multimedia
publishDate 2016
_version_ 1747829660431941632