Case Writing And Analysis: Silver Bird Group Berhad A Strategic Business Plan

The central theme of this case analysis is the formulation of a Strategic Business Plan for a public listed entity involved in the production and distribution of food products. The study and analysis of the Silver Bird Group Berhad using systematic business tools will assist in the formulation of pr...

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Bibliographic Details
Main Author: Hooi, Long See
Format: Thesis
Published: 2004
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