Maxis Communications Berhad: Maintaining Dominance In The Malaysian Mobile Communications Industry
Maxis has been successfully building its brand name and achieving profitable growth through a value proposition of premium and quality in terms of brand name, network, customer services, products and services, distribution and financial management. However, as competition intensifies, Maxis faces ma...
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| التنسيق: | أطروحة |
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2004
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my-mmu-ep.759 |
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my-mmu-ep.7592010-07-05T07:14:12Z Maxis Communications Berhad: Maintaining Dominance In The Malaysian Mobile Communications Industry 2004-09 Abang Zainal Abidin, Dayang Nuryati TK5101-6720 Telecommunication. Including telegraphy, telephone, radio, radar, television Maxis has been successfully building its brand name and achieving profitable growth through a value proposition of premium and quality in terms of brand name, network, customer services, products and services, distribution and financial management. However, as competition intensifies, Maxis faces many challenges in the current telecommunications landscape especially as there are only 3 major players in the industry. 2004-09 Thesis http://shdl.mmu.edu.my/759/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library |
| institution |
Multimedia University |
| collection |
MMU Institutional Repository |
| topic |
TK5101-6720 Telecommunication Including telegraphy, telephone, radio, radar, television |
| spellingShingle |
TK5101-6720 Telecommunication Including telegraphy, telephone, radio, radar, television Abang Zainal Abidin, Dayang Nuryati Maxis Communications Berhad: Maintaining Dominance In The Malaysian Mobile Communications Industry |
| description |
Maxis has been successfully building its brand name and achieving profitable growth through a value proposition of premium and quality in terms of brand name, network, customer services, products and services, distribution and financial management. However, as competition intensifies, Maxis faces many challenges in the current telecommunications landscape especially as there are only 3 major players in the industry. |
| format |
Thesis |
| qualification_level |
Master's degree |
| author |
Abang Zainal Abidin, Dayang Nuryati |
| author_facet |
Abang Zainal Abidin, Dayang Nuryati |
| author_sort |
Abang Zainal Abidin, Dayang Nuryati |
| title |
Maxis Communications Berhad: Maintaining Dominance In The Malaysian Mobile Communications Industry |
| title_short |
Maxis Communications Berhad: Maintaining Dominance In The Malaysian Mobile Communications Industry |
| title_full |
Maxis Communications Berhad: Maintaining Dominance In The Malaysian Mobile Communications Industry |
| title_fullStr |
Maxis Communications Berhad: Maintaining Dominance In The Malaysian Mobile Communications Industry |
| title_full_unstemmed |
Maxis Communications Berhad: Maintaining Dominance In The Malaysian Mobile Communications Industry |
| title_sort |
maxis communications berhad: maintaining dominance in the malaysian mobile communications industry |
| granting_institution |
Multimedia University |
| granting_department |
Research Library |
| publishDate |
2004 |
| _version_ |
1747829209690013696 |