The Impact Of Customer Relatonship Management (CRM) Towards E-Business Strategy

The Impact Of Customer Relatonship Management (CRM) Towards E-Business Strategy

In order to introduce the product or services they need the promotion and also the customer service center. The main factor is to go close to customer and know what they want and what they need. CRM practiced by face-to-face approach, call center and more towards personal contact. However based on t...

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Bibliographic Details
Main Author: Raslan, Umi Kalsoom
Format: Thesis
Published: 2005
Subjects:
HF5410-5417.5 Marketing
Distribution of products
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id my-mmu-ep.765
record_format uketd_dc
spelling my-mmu-ep.7652010-07-05T02:50:37Z The Impact Of Customer Relatonship Management (CRM) Towards E-Business Strategy 2005-02 Raslan, Umi Kalsoom HF5410-5417.5 Marketing. Distribution of products In order to introduce the product or services they need the promotion and also the customer service center. The main factor is to go close to customer and know what they want and what they need. CRM practiced by face-to-face approach, call center and more towards personal contact. However based on these drastic changes of the business world, CRM also would also forced to change to another approach. 2005-02 Thesis http://shdl.mmu.edu.my/765/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution Multimedia University
collection MMU Institutional Repository
topic HF5410-5417.5 Marketing
Distribution of products
spellingShingle HF5410-5417.5 Marketing
Distribution of products
Raslan, Umi Kalsoom
The Impact Of Customer Relatonship Management (CRM) Towards E-Business Strategy
description In order to introduce the product or services they need the promotion and also the customer service center. The main factor is to go close to customer and know what they want and what they need. CRM practiced by face-to-face approach, call center and more towards personal contact. However based on these drastic changes of the business world, CRM also would also forced to change to another approach.
format Thesis
qualification_level Master's degree
author Raslan, Umi Kalsoom
author_facet Raslan, Umi Kalsoom
author_sort Raslan, Umi Kalsoom
title The Impact Of Customer Relatonship Management (CRM) Towards E-Business Strategy
title_short The Impact Of Customer Relatonship Management (CRM) Towards E-Business Strategy
title_full The Impact Of Customer Relatonship Management (CRM) Towards E-Business Strategy
title_fullStr The Impact Of Customer Relatonship Management (CRM) Towards E-Business Strategy
title_full_unstemmed The Impact Of Customer Relatonship Management (CRM) Towards E-Business Strategy
title_sort impact of customer relatonship management (crm) towards e-business strategy
granting_institution Multimedia University
granting_department Research Library
publishDate 2005
_version_ 1747829211150680064

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