Internet Branding In Malaysia
An exploratory study on Internet branding landscape in an emerging market like Malaysia, this paper presents empirical evidence of the development of Internet brands in Malaysia, as well as the online consumers' perceptions and attitudes in the country.
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2004
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my-mmu-ep.7702010-07-05T02:20:06Z Internet Branding In Malaysia 2004-08 Yann, Wong Hur HD61 Risk in industry. Risk management An exploratory study on Internet branding landscape in an emerging market like Malaysia, this paper presents empirical evidence of the development of Internet brands in Malaysia, as well as the online consumers' perceptions and attitudes in the country. 2004-08 Thesis http://shdl.mmu.edu.my/770/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library |
| institution |
Multimedia University |
| collection |
MMU Institutional Repository |
| topic |
HD61 Risk in industry Risk management |
| spellingShingle |
HD61 Risk in industry Risk management Yann, Wong Hur Internet Branding In Malaysia |
| description |
An exploratory study on Internet branding landscape in an emerging market like Malaysia, this paper presents empirical evidence of the development of Internet brands in Malaysia, as well as the online consumers' perceptions and attitudes in the country. |
| format |
Thesis |
| qualification_level |
Master's degree |
| author |
Yann, Wong Hur |
| author_facet |
Yann, Wong Hur |
| author_sort |
Yann, Wong Hur |
| title |
Internet Branding In Malaysia |
| title_short |
Internet Branding In Malaysia |
| title_full |
Internet Branding In Malaysia |
| title_fullStr |
Internet Branding In Malaysia |
| title_full_unstemmed |
Internet Branding In Malaysia |
| title_sort |
internet branding in malaysia |
| granting_institution |
Multimedia University |
| granting_department |
Research Library |
| publishDate |
2004 |
| _version_ |
1747829212381708288 |