Internet Branding In Malaysia

An exploratory study on Internet branding landscape in an emerging market like Malaysia, this paper presents empirical evidence of the development of Internet brands in Malaysia, as well as the online consumers' perceptions and attitudes in the country.

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Main Author: Yann, Wong Hur
Format: Thesis
Published: 2004
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id my-mmu-ep.770
record_format uketd_dc
spelling my-mmu-ep.7702010-07-05T02:20:06Z Internet Branding In Malaysia 2004-08 Yann, Wong Hur HD61 Risk in industry. Risk management An exploratory study on Internet branding landscape in an emerging market like Malaysia, this paper presents empirical evidence of the development of Internet brands in Malaysia, as well as the online consumers' perceptions and attitudes in the country. 2004-08 Thesis http://shdl.mmu.edu.my/770/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution Multimedia University
collection MMU Institutional Repository
topic HD61 Risk in industry
Risk management
spellingShingle HD61 Risk in industry
Risk management
Yann, Wong Hur
Internet Branding In Malaysia
description An exploratory study on Internet branding landscape in an emerging market like Malaysia, this paper presents empirical evidence of the development of Internet brands in Malaysia, as well as the online consumers' perceptions and attitudes in the country.
format Thesis
qualification_level Master's degree
author Yann, Wong Hur
author_facet Yann, Wong Hur
author_sort Yann, Wong Hur
title Internet Branding In Malaysia
title_short Internet Branding In Malaysia
title_full Internet Branding In Malaysia
title_fullStr Internet Branding In Malaysia
title_full_unstemmed Internet Branding In Malaysia
title_sort internet branding in malaysia
granting_institution Multimedia University
granting_department Research Library
publishDate 2004
_version_ 1747829212381708288