Internet Branding In Malaysia
An exploratory study on Internet branding landscape in an emerging market like Malaysia, this paper presents empirical evidence of the development of Internet brands in Malaysia, as well as the online consumers' perceptions and attitudes in the country.
Saved in:
主要作者: | Yann, Wong Hur |
---|---|
格式: | Thesis |
出版: |
2004
|
主题: | |
标签: |
添加标签
没有标签, 成为第一个标记此记录!
|
相似书籍
-
A Study Of Luxury Fashion Brand Equity
由: Tong, Yew Wai
出版: (2008) -
A Study On Influence Of Branding On Consumer Purchasing Behaviour
由: Kishore, T
出版: (2006) -
Case Study Of IT Shared Services In Telekom Malaysia
由: Othman, Maz Hiza Bazly
出版: (2007) -
The Study Of TQM Practices By Malaysia's Private University Libraries
由: Md. Shariffudin, Sophia Irin
出版: (2009) -
Diversification Strategies On Corporate Performance: An Empirical Study On Malaysia Firms
由: Yaghoubi, Mona
出版: (2009)