Consumers' Purchase Intention Of Environmentally-Friendly Cosmetic Products

Cosmetic products are being used daily by consumers worldwide. The rising demand of cosmetic products coupled with the unsustainable behavior of consumers have led to the deterioration of the environment. Over the years’ corporations have bear much of the responsibilities to preserve the environment...

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Bibliographic Details
Main Author:	Abd Karim, Siti Munerah
Format:	Thesis
Published:	2018
Subjects:	HF5410-5417.5 Marketing Distribution of products
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id	my-mmu-ep.7719
record_format	uketd_dc
spelling	my-mmu-ep.77192020-09-17T05:39:21Z Consumers' Purchase Intention Of Environmentally-Friendly Cosmetic Products 2018-12 Abd Karim, Siti Munerah HF5410-5417.5 Marketing. Distribution of products Cosmetic products are being used daily by consumers worldwide. The rising demand of cosmetic products coupled with the unsustainable behavior of consumers have led to the deterioration of the environment. Over the years’ corporations have bear much of the responsibilities to preserve the environment and have changed the way they do business. Consumers are still the biggest contributor to environmental deterioration. Even with the rising concerns among consumers towards the environment, it does not translate into purchasing decision. Cosmetic companies are now moving towards changing the consumer behavior through environmental corporate social responsibility (ECSR) in the hope of influencing consumers toward behaving sustainably which include purchasing environmentally-friendly cosmetic products. In doing so, it is important to investigate the factors that influence consumer’s purchase decision especially those who are not the current user of environmentally-friendly cosmetic products. The underpinning theory for this research is Norm Activation Theory (NAT) to investigate the factors that influence consumer’s purchase intention of environmentally-friendly cosmetic products. This research extends the theoretical model by adding social norm (SN) and ECSR initiatives with personal norm as its mediating variable. The original components of NAT are consisting of awareness of consequences, ascription of responsibility, efficacy and personal norm. 2018-12 Thesis http://shdl.mmu.edu.my/7719/ http://library.mmu.edu.my/library2/diglib/mmuetd/ phd doctoral Multimedia University Faculty of Management
institution	Multimedia University
collection	MMU Institutional Repository
topic	HF5410-5417.5 Marketing Distribution of products
spellingShingle	HF5410-5417.5 Marketing Distribution of products Abd Karim, Siti Munerah Consumers' Purchase Intention Of Environmentally-Friendly Cosmetic Products
description	Cosmetic products are being used daily by consumers worldwide. The rising demand of cosmetic products coupled with the unsustainable behavior of consumers have led to the deterioration of the environment. Over the years’ corporations have bear much of the responsibilities to preserve the environment and have changed the way they do business. Consumers are still the biggest contributor to environmental deterioration. Even with the rising concerns among consumers towards the environment, it does not translate into purchasing decision. Cosmetic companies are now moving towards changing the consumer behavior through environmental corporate social responsibility (ECSR) in the hope of influencing consumers toward behaving sustainably which include purchasing environmentally-friendly cosmetic products. In doing so, it is important to investigate the factors that influence consumer’s purchase decision especially those who are not the current user of environmentally-friendly cosmetic products. The underpinning theory for this research is Norm Activation Theory (NAT) to investigate the factors that influence consumer’s purchase intention of environmentally-friendly cosmetic products. This research extends the theoretical model by adding social norm (SN) and ECSR initiatives with personal norm as its mediating variable. The original components of NAT are consisting of awareness of consequences, ascription of responsibility, efficacy and personal norm.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Abd Karim, Siti Munerah
author_facet	Abd Karim, Siti Munerah
author_sort	Abd Karim, Siti Munerah
title	Consumers' Purchase Intention Of Environmentally-Friendly Cosmetic Products
title_short	Consumers' Purchase Intention Of Environmentally-Friendly Cosmetic Products
title_full	Consumers' Purchase Intention Of Environmentally-Friendly Cosmetic Products
title_fullStr	Consumers' Purchase Intention Of Environmentally-Friendly Cosmetic Products
title_full_unstemmed	Consumers' Purchase Intention Of Environmentally-Friendly Cosmetic Products
title_sort	consumers' purchase intention of environmentally-friendly cosmetic products
granting_institution	Multimedia University
granting_department	Faculty of Management
publishDate	2018
_version_	1747829666026094592

Consumers' Purchase Intention Of Environmentally-Friendly Cosmetic Products

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