McDonald's: Internationalisation VS Globalization - The Marketing Mix

The case will focuses on the marketing mix of McDonald's. Using the strategical and tactical models, the case will analyze how McDonald's formulate their marketing mix strategy in order to adapt with internationalization elements according to fast food markets.

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Bibliographic Details
Main Author:	Hussain, Shuhaila
Format:	Thesis
Published:	2004
Subjects:	HD61 Risk in industry Risk management
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id	my-mmu-ep.790
record_format	uketd_dc
spelling	my-mmu-ep.7902010-07-02T04:18:43Z McDonald's: Internationalisation VS Globalization - The Marketing Mix 2004-10 Hussain, Shuhaila HD61 Risk in industry. Risk management The case will focuses on the marketing mix of McDonald's. Using the strategical and tactical models, the case will analyze how McDonald's formulate their marketing mix strategy in order to adapt with internationalization elements according to fast food markets. 2004-10 Thesis http://shdl.mmu.edu.my/790/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution	Multimedia University
collection	MMU Institutional Repository
topic	HD61 Risk in industry Risk management
spellingShingle	HD61 Risk in industry Risk management Hussain, Shuhaila McDonald's: Internationalisation VS Globalization - The Marketing Mix
description	The case will focuses on the marketing mix of McDonald's. Using the strategical and tactical models, the case will analyze how McDonald's formulate their marketing mix strategy in order to adapt with internationalization elements according to fast food markets.
format	Thesis
qualification_level	Master's degree
author	Hussain, Shuhaila
author_facet	Hussain, Shuhaila
author_sort	Hussain, Shuhaila
title	McDonald's: Internationalisation VS Globalization - The Marketing Mix
title_short	McDonald's: Internationalisation VS Globalization - The Marketing Mix
title_full	McDonald's: Internationalisation VS Globalization - The Marketing Mix
title_fullStr	McDonald's: Internationalisation VS Globalization - The Marketing Mix
title_full_unstemmed	McDonald's: Internationalisation VS Globalization - The Marketing Mix
title_sort	mcdonald's: internationalisation vs globalization - the marketing mix
granting_institution	Multimedia University
granting_department	Research Library
publishDate	2004
_version_	1747829217002782720

McDonald's: Internationalisation VS Globalization - The Marketing Mix

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