McDonald's: Internationalisation VS Globalization - The Marketing Mix
The case will focuses on the marketing mix of McDonald's. Using the strategical and tactical models, the case will analyze how McDonald's formulate their marketing mix strategy in order to adapt with internationalization elements according to fast food markets.
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2004
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my-mmu-ep.7902010-07-02T04:18:43Z McDonald's: Internationalisation VS Globalization - The Marketing Mix 2004-10 Hussain, Shuhaila HD61 Risk in industry. Risk management The case will focuses on the marketing mix of McDonald's. Using the strategical and tactical models, the case will analyze how McDonald's formulate their marketing mix strategy in order to adapt with internationalization elements according to fast food markets. 2004-10 Thesis http://shdl.mmu.edu.my/790/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library |
| institution |
Multimedia University |
| collection |
MMU Institutional Repository |
| topic |
HD61 Risk in industry Risk management |
| spellingShingle |
HD61 Risk in industry Risk management Hussain, Shuhaila McDonald's: Internationalisation VS Globalization - The Marketing Mix |
| description |
The case will focuses on the marketing mix of McDonald's. Using the strategical and tactical models, the case will analyze how McDonald's formulate their marketing mix strategy in order to adapt with internationalization elements according to fast food markets. |
| format |
Thesis |
| qualification_level |
Master's degree |
| author |
Hussain, Shuhaila |
| author_facet |
Hussain, Shuhaila |
| author_sort |
Hussain, Shuhaila |
| title |
McDonald's: Internationalisation VS Globalization - The Marketing Mix |
| title_short |
McDonald's: Internationalisation VS Globalization - The Marketing Mix |
| title_full |
McDonald's: Internationalisation VS Globalization - The Marketing Mix |
| title_fullStr |
McDonald's: Internationalisation VS Globalization - The Marketing Mix |
| title_full_unstemmed |
McDonald's: Internationalisation VS Globalization - The Marketing Mix |
| title_sort |
mcdonald's: internationalisation vs globalization - the marketing mix |
| granting_institution |
Multimedia University |
| granting_department |
Research Library |
| publishDate |
2004 |
| _version_ |
1747829217002782720 |