McDonald's: Internationalisation VS Globalization - The Marketing Mix
The case will focuses on the marketing mix of McDonald's. Using the strategical and tactical models, the case will analyze how McDonald's formulate their marketing mix strategy in order to adapt with internationalization elements according to fast food markets.
Saved in:
Main Author: | Hussain, Shuhaila |
---|---|
Format: | Thesis |
Published: |
2004
|
Subjects: | |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Empirical Examination Of Global Expansion Strategies Of Malaysian Companies And Recommendations For Reform
by: Abdul Rahman Saleh M, Alalyani
Published: (2009) -
Factors Contributing to The Success of Strategic Alliance in Penetrating New Markets: A Study of Multinational Corporations in Malaysia
by: Khor, Siu Gek
Published: (2010) -
Mixed integer programming (mip) model for production scheduling in an automotive part company
by: Kamaruddin, Aisyah Nabilah
Published: (2010) -
The McDonaldization of language-in-education policy of Malaysia : a case of English for the teaching of mathematics and science or (ETeMS) /
by: Mohd Rashid Mohd Saad
Published: (2006) -
Institutions in property market operation : a case study of the Johor Bahru industrial property market
by: Kamarudin, Norhaya
Published: (2004)