Affiliate Marketing In E-Commerce - A Comparative Study In The Retail And Telecommunication Sectors

Affiliate Marketing In E-Commerce - A Comparative Study In The Retail And Telecommunication Sectors

In this research project, a study on the affiliate marketing practices in e-commerce in Malaysia is done - the research emphasizes on the issues of how to determine whether the affiliate program is practised in the business and which group of business would apply this approach. There will be also be...

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Bibliographic Details
Main Author: Tan, Mei Woon
Format: Thesis
Published: 2005
Subjects:
HF5546-5548.6 Office management
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id my-mmu-ep.831
record_format uketd_dc
spelling my-mmu-ep.8312010-07-05T06:55:58Z Affiliate Marketing In E-Commerce - A Comparative Study In The Retail And Telecommunication Sectors 2005-12 Tan, Mei Woon HF5546-5548.6 Office management In this research project, a study on the affiliate marketing practices in e-commerce in Malaysia is done - the research emphasizes on the issues of how to determine whether the affiliate program is practised in the business and which group of business would apply this approach. There will be also be dircetion for the reader to focus on the content and develop the right affiliate model for the type of business. 2005-12 Thesis http://shdl.mmu.edu.my/831/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution Multimedia University
collection MMU Institutional Repository
topic HF5546-5548.6 Office management
spellingShingle HF5546-5548.6 Office management
Tan, Mei Woon
Affiliate Marketing In E-Commerce - A Comparative Study In The Retail And Telecommunication Sectors
description In this research project, a study on the affiliate marketing practices in e-commerce in Malaysia is done - the research emphasizes on the issues of how to determine whether the affiliate program is practised in the business and which group of business would apply this approach. There will be also be dircetion for the reader to focus on the content and develop the right affiliate model for the type of business.
format Thesis
qualification_level Master's degree
author Tan, Mei Woon
author_facet Tan, Mei Woon
author_sort Tan, Mei Woon
title Affiliate Marketing In E-Commerce - A Comparative Study In The Retail And Telecommunication Sectors
title_short Affiliate Marketing In E-Commerce - A Comparative Study In The Retail And Telecommunication Sectors
title_full Affiliate Marketing In E-Commerce - A Comparative Study In The Retail And Telecommunication Sectors
title_fullStr Affiliate Marketing In E-Commerce - A Comparative Study In The Retail And Telecommunication Sectors
title_full_unstemmed Affiliate Marketing In E-Commerce - A Comparative Study In The Retail And Telecommunication Sectors
title_sort affiliate marketing in e-commerce - a comparative study in the retail and telecommunication sectors
granting_institution Multimedia University
granting_department Research Library
publishDate 2005
_version_ 1747829227013537792

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