Proton Holdings : A Case Study

The study was an overall analysis of the company, its performance, the challenges and the effectiveness of the actions that has been taken. The study also proposes strategies and an action plan based on a detailed strategic analysis of Proton to enable the company to remain competitive.

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Bibliographic Details
Main Author: Abdullah, Elena Chiang
Format: Thesis
Published: 2005
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id my-mmu-ep.837
record_format uketd_dc
spelling my-mmu-ep.8372010-07-06T06:31:12Z Proton Holdings : A Case Study 2005-10 Abdullah, Elena Chiang LB2361 Curriculum The study was an overall analysis of the company, its performance, the challenges and the effectiveness of the actions that has been taken. The study also proposes strategies and an action plan based on a detailed strategic analysis of Proton to enable the company to remain competitive. 2005-10 Thesis http://shdl.mmu.edu.my/837/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution Multimedia University
collection MMU Institutional Repository
topic LB2361 Curriculum
spellingShingle LB2361 Curriculum
Abdullah, Elena Chiang
Proton Holdings : A Case Study
description The study was an overall analysis of the company, its performance, the challenges and the effectiveness of the actions that has been taken. The study also proposes strategies and an action plan based on a detailed strategic analysis of Proton to enable the company to remain competitive.
format Thesis
qualification_level Master's degree
author Abdullah, Elena Chiang
author_facet Abdullah, Elena Chiang
author_sort Abdullah, Elena Chiang
title Proton Holdings : A Case Study
title_short Proton Holdings : A Case Study
title_full Proton Holdings : A Case Study
title_fullStr Proton Holdings : A Case Study
title_full_unstemmed Proton Holdings : A Case Study
title_sort proton holdings : a case study
granting_institution Multimedia University
granting_department Research Library
publishDate 2005
_version_ 1747829228226740224