Strategic Framework For Customer Relationship Management (CRM) Implementation By Oman Telecommunication Company (OMANTEL)

Strategic Framework For Customer Relationship Management (CRM) Implementation By Oman Telecommunication Company (OMANTEL)

The study is inspired by many theoretical viewpoints covering various related topics of CRM strategy. Omantel Group is chosen as a qualitative case and it was chosen as a field study to find out whether Omantel Group is applying any CRM strategy or thinking of that.

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Bibliographic Details
Main Author: Ajham Al-Shahri, Amal Ahmed
Format: Thesis
Published: 2005
Subjects:
HF5410-5417.5 Marketing
Distribution of products
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id my-mmu-ep.838
record_format uketd_dc
spelling my-mmu-ep.8382010-07-06T06:30:43Z Strategic Framework For Customer Relationship Management (CRM) Implementation By Oman Telecommunication Company (OMANTEL) 2005-10 Ajham Al-Shahri, Amal Ahmed HF5410-5417.5 Marketing. Distribution of products The study is inspired by many theoretical viewpoints covering various related topics of CRM strategy. Omantel Group is chosen as a qualitative case and it was chosen as a field study to find out whether Omantel Group is applying any CRM strategy or thinking of that. 2005-10 Thesis http://shdl.mmu.edu.my/838/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution Multimedia University
collection MMU Institutional Repository
topic HF5410-5417.5 Marketing
Distribution of products
spellingShingle HF5410-5417.5 Marketing
Distribution of products
Ajham Al-Shahri, Amal Ahmed
Strategic Framework For Customer Relationship Management (CRM) Implementation By Oman Telecommunication Company (OMANTEL)
description The study is inspired by many theoretical viewpoints covering various related topics of CRM strategy. Omantel Group is chosen as a qualitative case and it was chosen as a field study to find out whether Omantel Group is applying any CRM strategy or thinking of that.
format Thesis
qualification_level Master's degree
author Ajham Al-Shahri, Amal Ahmed
author_facet Ajham Al-Shahri, Amal Ahmed
author_sort Ajham Al-Shahri, Amal Ahmed
title Strategic Framework For Customer Relationship Management (CRM) Implementation By Oman Telecommunication Company (OMANTEL)
title_short Strategic Framework For Customer Relationship Management (CRM) Implementation By Oman Telecommunication Company (OMANTEL)
title_full Strategic Framework For Customer Relationship Management (CRM) Implementation By Oman Telecommunication Company (OMANTEL)
title_fullStr Strategic Framework For Customer Relationship Management (CRM) Implementation By Oman Telecommunication Company (OMANTEL)
title_full_unstemmed Strategic Framework For Customer Relationship Management (CRM) Implementation By Oman Telecommunication Company (OMANTEL)
title_sort strategic framework for customer relationship management (crm) implementation by oman telecommunication company (omantel)
granting_institution Multimedia University
granting_department Research Library
publishDate 2005
_version_ 1747829228471058432

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