Case Analysis Of Wal-Mart Stores In China
Wal-Mart, the world's largest retailer entered into China market in 1996. To improve its current situation, in this research we do PEST, SWOT analysis and develop mission and vision for Wal-Mart and give suggestions and develop strategies for Wal-Mart's future development in China market.
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2005
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my-mmu-ep.8462010-07-06T04:15:27Z Case Analysis Of Wal-Mart Stores In China 2005-09 Yao, Shu Ping HF5410-5417.5 Marketing. Distribution of products Wal-Mart, the world's largest retailer entered into China market in 1996. To improve its current situation, in this research we do PEST, SWOT analysis and develop mission and vision for Wal-Mart and give suggestions and develop strategies for Wal-Mart's future development in China market. 2005-09 Thesis http://shdl.mmu.edu.my/846/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library |
| institution |
Multimedia University |
| collection |
MMU Institutional Repository |
| topic |
HF5410-5417.5 Marketing Distribution of products |
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HF5410-5417.5 Marketing Distribution of products Yao, Shu Ping Case Analysis Of Wal-Mart Stores In China |
| description |
Wal-Mart, the world's largest retailer entered into China market in 1996. To improve its current situation, in this research we do PEST, SWOT analysis and develop mission and vision for Wal-Mart and give suggestions and develop strategies for Wal-Mart's future development in China market. |
| format |
Thesis |
| qualification_level |
Master's degree |
| author |
Yao, Shu Ping |
| author_facet |
Yao, Shu Ping |
| author_sort |
Yao, Shu Ping |
| title |
Case Analysis Of Wal-Mart Stores In China |
| title_short |
Case Analysis Of Wal-Mart Stores In China |
| title_full |
Case Analysis Of Wal-Mart Stores In China |
| title_fullStr |
Case Analysis Of Wal-Mart Stores In China |
| title_full_unstemmed |
Case Analysis Of Wal-Mart Stores In China |
| title_sort |
case analysis of wal-mart stores in china |
| granting_institution |
Multimedia University |
| granting_department |
Research Library |
| publishDate |
2005 |
| _version_ |
1747829230423506944 |