Case Analysis Of Wal-Mart Stores In China
Wal-Mart, the world's largest retailer entered into China market in 1996. To improve its current situation, in this research we do PEST, SWOT analysis and develop mission and vision for Wal-Mart and give suggestions and develop strategies for Wal-Mart's future development in China market.
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Format: | Thesis |
Published: |
2005
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