Case Analysis Of Wal-Mart Stores In China
Wal-Mart, the world's largest retailer entered into China market in 1996. To improve its current situation, in this research we do PEST, SWOT analysis and develop mission and vision for Wal-Mart and give suggestions and develop strategies for Wal-Mart's future development in China market.
Saved in:
Main Author: | Yao, Shu Ping |
---|---|
Format: | Thesis |
Published: |
2005
|
Subjects: | |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Case Study Of Wal-Mart
by: Somnuan, Jiranan
Published: (2005) -
A Case Study On Carrefour China
by: Ya, Cui
Published: (2007) -
Case Study : The Marketing Strategy For China UNICOM
by: Xu, Qing Wei
Published: (2005) -
UFIDA Software (China) Co. Ltd.-- A Case Study Of Serial Adjustments For A New Marketing Strategy
by: Nan, Wang
Published: (2008) -
A Study Of Cross-Cultural Consumer Values, Needs And Purchase Behavior In China And Malaysia
by: Bin, Wu
Published: (2005)