Case Analysis Of Wal-Mart Stores In China

Wal-Mart, the world's largest retailer entered into China market in 1996. To improve its current situation, in this research we do PEST, SWOT analysis and develop mission and vision for Wal-Mart and give suggestions and develop strategies for Wal-Mart's future development in China market.

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书目详细资料
主要作者: Yao, Shu Ping
格式: Thesis
出版: 2005
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