The Role Of Integrated Marketing Communication In Malaysian Insurance Industry

The Role Of Integrated Marketing Communication In Malaysian Insurance Industry

The purpose of this thesis is to gain a better understanding of Integrated Marketing Communication in the Malaysian insurance industry.

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Bibliographic Details
Main Author: Lee, Pei Nie
Format: Thesis
Published: 2005
Subjects:
HF5410-5417.5 Marketing
Distribution of products
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id my-mmu-ep.877
record_format uketd_dc
spelling my-mmu-ep.8772010-07-07T08:54:02Z The Role Of Integrated Marketing Communication In Malaysian Insurance Industry 2005-11 Lee, Pei Nie HF5410-5417.5 Marketing. Distribution of products The purpose of this thesis is to gain a better understanding of Integrated Marketing Communication in the Malaysian insurance industry. 2005-11 Thesis http://shdl.mmu.edu.my/877/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution Multimedia University
collection MMU Institutional Repository
topic HF5410-5417.5 Marketing
Distribution of products
spellingShingle HF5410-5417.5 Marketing
Distribution of products
Lee, Pei Nie
The Role Of Integrated Marketing Communication In Malaysian Insurance Industry
description The purpose of this thesis is to gain a better understanding of Integrated Marketing Communication in the Malaysian insurance industry.
format Thesis
qualification_level Master's degree
author Lee, Pei Nie
author_facet Lee, Pei Nie
author_sort Lee, Pei Nie
title The Role Of Integrated Marketing Communication In Malaysian Insurance Industry
title_short The Role Of Integrated Marketing Communication In Malaysian Insurance Industry
title_full The Role Of Integrated Marketing Communication In Malaysian Insurance Industry
title_fullStr The Role Of Integrated Marketing Communication In Malaysian Insurance Industry
title_full_unstemmed The Role Of Integrated Marketing Communication In Malaysian Insurance Industry
title_sort role of integrated marketing communication in malaysian insurance industry
granting_institution Multimedia University
granting_department Research Library
publishDate 2005
_version_ 1747829254044778496

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