Case Study : The Marketing Strategy For China UNICOM

This paper takes a fresh, in depth look at China Unicom and the issues it face and provide insight into the future shape of China Unicom marketing strategy.

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Main Author: Xu, Qing Wei
Format: Thesis
Published: 2005
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id my-mmu-ep.893
record_format uketd_dc
spelling my-mmu-ep.8932010-07-07T07:37:33Z Case Study : The Marketing Strategy For China UNICOM 2005-10 Xu, Qing Wei HF5410-5417.5 Marketing. Distribution of products This paper takes a fresh, in depth look at China Unicom and the issues it face and provide insight into the future shape of China Unicom marketing strategy. 2005-10 Thesis http://shdl.mmu.edu.my/893/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution Multimedia University
collection MMU Institutional Repository
topic HF5410-5417.5 Marketing
Distribution of products
spellingShingle HF5410-5417.5 Marketing
Distribution of products
Xu, Qing Wei
Case Study : The Marketing Strategy For China UNICOM
description This paper takes a fresh, in depth look at China Unicom and the issues it face and provide insight into the future shape of China Unicom marketing strategy.
format Thesis
qualification_level Master's degree
author Xu, Qing Wei
author_facet Xu, Qing Wei
author_sort Xu, Qing Wei
title Case Study : The Marketing Strategy For China UNICOM
title_short Case Study : The Marketing Strategy For China UNICOM
title_full Case Study : The Marketing Strategy For China UNICOM
title_fullStr Case Study : The Marketing Strategy For China UNICOM
title_full_unstemmed Case Study : The Marketing Strategy For China UNICOM
title_sort case study : the marketing strategy for china unicom
granting_institution Multimedia University
granting_department Research Library
publishDate 2005
_version_ 1747829257963307008