Brand Loyalty : Study On Malaysian Female Perspective
This study is to focus on the Malaysian Females and a detail study on the three selected states that are Johor, Sarawak and Selangor. The study found that there are differences in the selection of a brand name. The level of satisfaction will affect the loyalty of the female customers and through Cus...
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Format: | Thesis |
Published: |
2006
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Summary: | This study is to focus on the Malaysian Females and a detail study on the three selected states that are Johor, Sarawak and Selangor. The study found that there are differences in the selection of a brand name. The level of satisfaction will affect the loyalty of the female customers and through Customer Relationship Management is to study and understand the customer's needs and wants. |
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