Brand Loyalty : Study On Malaysian Female Perspective

This study is to focus on the Malaysian Females and a detail study on the three selected states that are Johor, Sarawak and Selangor. The study found that there are differences in the selection of a brand name. The level of satisfaction will affect the loyalty of the female customers and through Cus...

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Bibliographic Details
Main Author:	Chong, Lydia Li Ting
Format:	Thesis
Published:	2006
Subjects:	HF5410-5417.5 Marketing Distribution of products
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id	my-mmu-ep.917
record_format	uketd_dc
spelling	my-mmu-ep.9172010-07-13T03:28:49Z Brand Loyalty : Study On Malaysian Female Perspective 2006-01 Chong, Lydia Li Ting HF5410-5417.5 Marketing. Distribution of products This study is to focus on the Malaysian Females and a detail study on the three selected states that are Johor, Sarawak and Selangor. The study found that there are differences in the selection of a brand name. The level of satisfaction will affect the loyalty of the female customers and through Customer Relationship Management is to study and understand the customer's needs and wants. 2006-01 Thesis http://shdl.mmu.edu.my/917/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution	Multimedia University
collection	MMU Institutional Repository
topic	HF5410-5417.5 Marketing Distribution of products
spellingShingle	HF5410-5417.5 Marketing Distribution of products Chong, Lydia Li Ting Brand Loyalty : Study On Malaysian Female Perspective
description	This study is to focus on the Malaysian Females and a detail study on the three selected states that are Johor, Sarawak and Selangor. The study found that there are differences in the selection of a brand name. The level of satisfaction will affect the loyalty of the female customers and through Customer Relationship Management is to study and understand the customer's needs and wants.
format	Thesis
qualification_level	Master's degree
author	Chong, Lydia Li Ting
author_facet	Chong, Lydia Li Ting
author_sort	Chong, Lydia Li Ting
title	Brand Loyalty : Study On Malaysian Female Perspective
title_short	Brand Loyalty : Study On Malaysian Female Perspective
title_full	Brand Loyalty : Study On Malaysian Female Perspective
title_fullStr	Brand Loyalty : Study On Malaysian Female Perspective
title_full_unstemmed	Brand Loyalty : Study On Malaysian Female Perspective
title_sort	brand loyalty : study on malaysian female perspective
granting_institution	Multimedia University
granting_department	Research Library
publishDate	2006
_version_	1747829263069872128

Brand Loyalty : Study On Malaysian Female Perspective

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