Brand Loyalty : Study On Malaysian Female Perspective
This study is to focus on the Malaysian Females and a detail study on the three selected states that are Johor, Sarawak and Selangor. The study found that there are differences in the selection of a brand name. The level of satisfaction will affect the loyalty of the female customers and through Cus...
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Main Author: | Chong, Lydia Li Ting |
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Format: | Thesis |
Published: |
2006
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