A Competitive Study Of Car Sales In Business And E-Business

The purpose of this study is to describe CRM and the realization of CRM in companies by using a CRM system. The research in this study can be considered as both exploratory and descriptive, but mainly explorative.

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Bibliographic Details
Main Author: Tang, Mei Yu
Format: Thesis
Published: 2005
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Summary:The purpose of this study is to describe CRM and the realization of CRM in companies by using a CRM system. The research in this study can be considered as both exploratory and descriptive, but mainly explorative.