Customer Relationship Management System Study : Software System, Architecture And Transaction Analysis

The purpose of this research project has been to conduct a study on Customer Relationship Management (CRM) System. Enabling technologies for CRM includes a front-end Application System for the automation of Customer Relationship Management, an Enterprise Application Interface (EIA) to integrate the...

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Bibliographic Details
Main Author: Chandy, Elcy Thomas
Format: Thesis
Published: 2002
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