A Study Of Cross-Cultural Consumer Values, Needs And Purchase Behavior In China And Malaysia
The research under consideration will be to examine the relationship of consumer values, needs and purchase behavior in two Asian consumer markets, namely China and Malaysia.
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2005
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my-mmu-ep.9852010-07-15T01:28:23Z A Study Of Cross-Cultural Consumer Values, Needs And Purchase Behavior In China And Malaysia 2005-04 Bin, Wu HF5410-5417.5 Marketing. Distribution of products The research under consideration will be to examine the relationship of consumer values, needs and purchase behavior in two Asian consumer markets, namely China and Malaysia. 2005-04 Thesis http://shdl.mmu.edu.my/985/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library |
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Multimedia University |
collection |
MMU Institutional Repository |
topic |
HF5410-5417.5 Marketing Distribution of products |
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HF5410-5417.5 Marketing Distribution of products Bin, Wu A Study Of Cross-Cultural Consumer Values, Needs And Purchase Behavior In China And Malaysia |
description |
The research under consideration will be to examine the relationship of consumer values, needs and purchase behavior in two Asian consumer markets, namely China and Malaysia. |
format |
Thesis |
qualification_level |
Master's degree |
author |
Bin, Wu |
author_facet |
Bin, Wu |
author_sort |
Bin, Wu |
title |
A Study Of Cross-Cultural Consumer Values, Needs And Purchase Behavior In China And Malaysia |
title_short |
A Study Of Cross-Cultural Consumer Values, Needs And Purchase Behavior In China And Malaysia |
title_full |
A Study Of Cross-Cultural Consumer Values, Needs And Purchase Behavior In China And Malaysia |
title_fullStr |
A Study Of Cross-Cultural Consumer Values, Needs And Purchase Behavior In China And Malaysia |
title_full_unstemmed |
A Study Of Cross-Cultural Consumer Values, Needs And Purchase Behavior In China And Malaysia |
title_sort |
study of cross-cultural consumer values, needs and purchase behavior in china and malaysia |
granting_institution |
Multimedia University |
granting_department |
Research Library |
publishDate |
2005 |
_version_ |
1747829279365791744 |