A Case Study On Nestle : The World's Dominant Food And Beverage Company - Facing Up To The Challenges In The 21st Century

A Case Study On Nestle : The World's Dominant Food And Beverage Company - Facing Up To The Challenges In The 21st Century

Since its establishment in 1866 by Swiss-German pharmacist Henri Nestle, Nestle had grown largely by mergers and acquisitions into the world's leading food and beverage company. Based on the identified strengths, weaknesses, opportunities and treats, a set of strategies was formulated and compa...

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Main Author: Mohd Nasir, Nik Naharudin
Format: Thesis
Published: 2005
Subjects:
LB2361 Curriculum
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id my-mmu-ep.986
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spelling my-mmu-ep.9862010-07-15T01:27:52Z A Case Study On Nestle : The World's Dominant Food And Beverage Company - Facing Up To The Challenges In The 21st Century 2005-03 Mohd Nasir, Nik Naharudin LB2361 Curriculum Since its establishment in 1866 by Swiss-German pharmacist Henri Nestle, Nestle had grown largely by mergers and acquisitions into the world's leading food and beverage company. Based on the identified strengths, weaknesses, opportunities and treats, a set of strategies was formulated and compared against possible alternative strategies. These were then followed by possible methodologies for the implementation, evaluation and control of the proposed strategies. 2005-03 Thesis http://shdl.mmu.edu.my/986/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution Multimedia University
collection MMU Institutional Repository
topic LB2361 Curriculum
spellingShingle LB2361 Curriculum
Mohd Nasir, Nik Naharudin
A Case Study On Nestle : The World's Dominant Food And Beverage Company - Facing Up To The Challenges In The 21st Century
description Since its establishment in 1866 by Swiss-German pharmacist Henri Nestle, Nestle had grown largely by mergers and acquisitions into the world's leading food and beverage company. Based on the identified strengths, weaknesses, opportunities and treats, a set of strategies was formulated and compared against possible alternative strategies. These were then followed by possible methodologies for the implementation, evaluation and control of the proposed strategies.
format Thesis
qualification_level Master's degree
author Mohd Nasir, Nik Naharudin
author_facet Mohd Nasir, Nik Naharudin
author_sort Mohd Nasir, Nik Naharudin
title A Case Study On Nestle : The World's Dominant Food And Beverage Company - Facing Up To The Challenges In The 21st Century
title_short A Case Study On Nestle : The World's Dominant Food And Beverage Company - Facing Up To The Challenges In The 21st Century
title_full A Case Study On Nestle : The World's Dominant Food And Beverage Company - Facing Up To The Challenges In The 21st Century
title_fullStr A Case Study On Nestle : The World's Dominant Food And Beverage Company - Facing Up To The Challenges In The 21st Century
title_full_unstemmed A Case Study On Nestle : The World's Dominant Food And Beverage Company - Facing Up To The Challenges In The 21st Century
title_sort case study on nestle : the world's dominant food and beverage company - facing up to the challenges in the 21st century
granting_institution Multimedia University
granting_department Research Library
publishDate 2005
_version_ 1747829279610109952

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