Factors that Influences dine out among UiTM Dungun students / Wan Noor Arifah Wan Mohd Zaidi and Fatin Nursyahindah Raub

Most students get their food from food services that are available around them. They tend take several factors into consideration when choosing a restaurant to dine in. Thus, this research was conducted to investigate the factors that bring about the preference of eating off campus among the student...

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Main Authors:	Wan Mohd Zaidi, Wan Noor Arifah, Raub, Fatin Nursyahindah
Format:	Thesis
Language:	English
Published:	2021
Subjects:	Consumer behavior Consumers' preferences Consumer research Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/100060/1/100060.pdf
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id	my-uitm-ir.100060
record_format	uketd_dc
spelling	my-uitm-ir.1000602024-08-24T17:16:33Z Factors that Influences dine out among UiTM Dungun students / Wan Noor Arifah Wan Mohd Zaidi and Fatin Nursyahindah Raub 2021 Wan Mohd Zaidi, Wan Noor Arifah Raub, Fatin Nursyahindah Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Most students get their food from food services that are available around them. They tend take several factors into consideration when choosing a restaurant to dine in. Thus, this research was conducted to investigate the factors that bring about the preference of eating off campus among the students at UiTM Dungun, to study the main variable that influences their selection of restaurant. In order to collect data for this research, a survey was conducted by using a Likert scale survey which comprises multiple-choice questions whereby all of the questions were asked to the respondents. They were asked to rate on a scale of 1 to 5 based on the questions and statements given in the questionnaires which were in the form of Google forms. The total number of students involved as respondents in this research was 229. The respondents are among the students who stay in the college. This research highlights six factors; price, food quality, meal variation, eating habit, ambiance, and technology or digital service. Results of the descriptive analysis carried out in this study has found the crucial factor influencing the students’ selection of restaurant, the reasons to why they choose to eat off campus. Based on the results, food quality was the most important factor that they considered, and majority of the participants chose to eat off campus because the food services outside the campus offered more variety of foods. To increase the sales and promotions of their businesses, restaurant handlers should understand and be more aware of the factors that influence the students’ selection of restaurants, and their preferences. Food service handlers may consider to improve their food quality and provide more variety of food choices in their menu. 2021 Thesis https://ir.uitm.edu.my/id/eprint/100060/ https://ir.uitm.edu.my/id/eprint/100060/1/100060.pdf text en public degree Universiti Teknologi MARA, Terengganu Faculty Of Hotel & Tourism Management Mohamad, Norhaya Hanum
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Mohamad, Norhaya Hanum
topic	Consumer behavior Consumers' preferences Consumer research Including consumer profiling
spellingShingle	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Wan Mohd Zaidi, Wan Noor Arifah Raub, Fatin Nursyahindah Factors that Influences dine out among UiTM Dungun students / Wan Noor Arifah Wan Mohd Zaidi and Fatin Nursyahindah Raub
description	Most students get their food from food services that are available around them. They tend take several factors into consideration when choosing a restaurant to dine in. Thus, this research was conducted to investigate the factors that bring about the preference of eating off campus among the students at UiTM Dungun, to study the main variable that influences their selection of restaurant. In order to collect data for this research, a survey was conducted by using a Likert scale survey which comprises multiple-choice questions whereby all of the questions were asked to the respondents. They were asked to rate on a scale of 1 to 5 based on the questions and statements given in the questionnaires which were in the form of Google forms. The total number of students involved as respondents in this research was 229. The respondents are among the students who stay in the college. This research highlights six factors; price, food quality, meal variation, eating habit, ambiance, and technology or digital service. Results of the descriptive analysis carried out in this study has found the crucial factor influencing the students’ selection of restaurant, the reasons to why they choose to eat off campus. Based on the results, food quality was the most important factor that they considered, and majority of the participants chose to eat off campus because the food services outside the campus offered more variety of foods. To increase the sales and promotions of their businesses, restaurant handlers should understand and be more aware of the factors that influence the students’ selection of restaurants, and their preferences. Food service handlers may consider to improve their food quality and provide more variety of food choices in their menu.
format	Thesis
qualification_level	Bachelor degree
author	Wan Mohd Zaidi, Wan Noor Arifah Raub, Fatin Nursyahindah
author_facet	Wan Mohd Zaidi, Wan Noor Arifah Raub, Fatin Nursyahindah
author_sort	Wan Mohd Zaidi, Wan Noor Arifah
title	Factors that Influences dine out among UiTM Dungun students / Wan Noor Arifah Wan Mohd Zaidi and Fatin Nursyahindah Raub
title_short	Factors that Influences dine out among UiTM Dungun students / Wan Noor Arifah Wan Mohd Zaidi and Fatin Nursyahindah Raub
title_full	Factors that Influences dine out among UiTM Dungun students / Wan Noor Arifah Wan Mohd Zaidi and Fatin Nursyahindah Raub
title_fullStr	Factors that Influences dine out among UiTM Dungun students / Wan Noor Arifah Wan Mohd Zaidi and Fatin Nursyahindah Raub
title_full_unstemmed	Factors that Influences dine out among UiTM Dungun students / Wan Noor Arifah Wan Mohd Zaidi and Fatin Nursyahindah Raub
title_sort	factors that influences dine out among uitm dungun students / wan noor arifah wan mohd zaidi and fatin nursyahindah raub
granting_institution	Universiti Teknologi MARA, Terengganu
granting_department	Faculty Of Hotel & Tourism Management
publishDate	2021
url	https://ir.uitm.edu.my/id/eprint/100060/1/100060.pdf
_version_	1811769054858313728

Factors that Influences dine out among UiTM Dungun students / Wan Noor Arifah Wan Mohd Zaidi and Fatin Nursyahindah Raub

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