The role of visual media attractions on the parasocial interactions among students in UiTM Dungun / Haziq Ibrahim and Syahirah Aqilah Shahran

This research aims to identify the role of visual media attractions on the parasocial interactions and analyzes how parasocial interactions can influence online community users' consumer behaviour. The theory of parasocial interactions was used to define the one-sided communication between a me...

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Main Authors:	Ibrahim, Haziq, Shahran, Syahirah Aqilah
Format:	Thesis
Language:	English
Published:	2021
Subjects:	Consumer behavior Consumers' preferences Consumer research Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/100255/1/100255.pdf
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id	my-uitm-ir.100255
record_format	uketd_dc
spelling	my-uitm-ir.1002552024-08-18T09:05:34Z The role of visual media attractions on the parasocial interactions among students in UiTM Dungun / Haziq Ibrahim and Syahirah Aqilah Shahran 2021 Ibrahim, Haziq Shahran, Syahirah Aqilah Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling This research aims to identify the role of visual media attractions on the parasocial interactions and analyzes how parasocial interactions can influence online community users' consumer behaviour. The theory of parasocial interactions was used to define the one-sided communication between a media user and the content consumed. The theory can also clarify the consumers’ behaviour who use internet-based online communities, as it encourages users to understand how people are associated with media individuals. Considering the essential involvement of the online community in influencing customer habits via encouraging others, developing theory to demonstrate how respondents can affect certain other users' consumer behaviour, throughout an online community. It's also expected that several of recommendations in this research could lead any individual’s interest in studying the behaviour of customers who are using online communities as a preliminary course of action. A review of existing literature reveals several research questions which help to guide future research on this issue. 2021 Thesis https://ir.uitm.edu.my/id/eprint/100255/ https://ir.uitm.edu.my/id/eprint/100255/1/100255.pdf text en public degree Universiti Teknologi MARA, Terengganu Faculty Of Hotel & Tourism Management Zainal Abidin, Izhar Hafifi
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Zainal Abidin, Izhar Hafifi
topic	Consumer behavior Consumers' preferences Consumer research Including consumer profiling
spellingShingle	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Ibrahim, Haziq Shahran, Syahirah Aqilah The role of visual media attractions on the parasocial interactions among students in UiTM Dungun / Haziq Ibrahim and Syahirah Aqilah Shahran
description	This research aims to identify the role of visual media attractions on the parasocial interactions and analyzes how parasocial interactions can influence online community users' consumer behaviour. The theory of parasocial interactions was used to define the one-sided communication between a media user and the content consumed. The theory can also clarify the consumers’ behaviour who use internet-based online communities, as it encourages users to understand how people are associated with media individuals. Considering the essential involvement of the online community in influencing customer habits via encouraging others, developing theory to demonstrate how respondents can affect certain other users' consumer behaviour, throughout an online community. It's also expected that several of recommendations in this research could lead any individual’s interest in studying the behaviour of customers who are using online communities as a preliminary course of action. A review of existing literature reveals several research questions which help to guide future research on this issue.
format	Thesis
qualification_level	Bachelor degree
author	Ibrahim, Haziq Shahran, Syahirah Aqilah
author_facet	Ibrahim, Haziq Shahran, Syahirah Aqilah
author_sort	Ibrahim, Haziq
title	The role of visual media attractions on the parasocial interactions among students in UiTM Dungun / Haziq Ibrahim and Syahirah Aqilah Shahran
title_short	The role of visual media attractions on the parasocial interactions among students in UiTM Dungun / Haziq Ibrahim and Syahirah Aqilah Shahran
title_full	The role of visual media attractions on the parasocial interactions among students in UiTM Dungun / Haziq Ibrahim and Syahirah Aqilah Shahran
title_fullStr	The role of visual media attractions on the parasocial interactions among students in UiTM Dungun / Haziq Ibrahim and Syahirah Aqilah Shahran
title_full_unstemmed	The role of visual media attractions on the parasocial interactions among students in UiTM Dungun / Haziq Ibrahim and Syahirah Aqilah Shahran
title_sort	role of visual media attractions on the parasocial interactions among students in uitm dungun / haziq ibrahim and syahirah aqilah shahran
granting_institution	Universiti Teknologi MARA, Terengganu
granting_department	Faculty Of Hotel & Tourism Management
publishDate	2021
url	https://ir.uitm.edu.my/id/eprint/100255/1/100255.pdf
_version_	1811769071123824640

The role of visual media attractions on the parasocial interactions among students in UiTM Dungun / Haziq Ibrahim and Syahirah Aqilah Shahran

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