The role of visual media attractions on the parasocial interactions among students in UiTM Dungun / Haziq Ibrahim and Syahirah Aqilah Shahran
This research aims to identify the role of visual media attractions on the parasocial interactions and analyzes how parasocial interactions can influence online community users' consumer behaviour. The theory of parasocial interactions was used to define the one-sided communication between a me...
Saved in:
Main Authors: | Ibrahim, Haziq, Shahran, Syahirah Aqilah |
---|---|
Format: | Thesis |
Language: | English |
Published: |
2021
|
Subjects: | |
Online Access: | https://ir.uitm.edu.my/id/eprint/100255/1/100255.pdf |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
The impacts of food vlog attributes via instagram users on parasocial interaction and behavior intention in Malaysia / Nurul Iman Abd. Razak
by: Abd. Razak, Nurul Iman
Published: (2022) -
Factors influencing consumers’ perception towards online food delivery apps in Malaysia / Mohamad Haziq Izzuddin Baharin
by: Baharin, Mohamad Haziq Izzuddin
Published: (2021) -
Shopping mall attractiveness: consumers decision towards the selection of shopping mall / Zaimatul Awang
by: Awang, Zaimatul
Published: (2013) -
Establishment of Proton Edar dealership in Dungun / Wan Alias Wan Ishak ... [et al.]
by: Wan Ishak, Wan Alias, et al.
Published: (2003) -
User's view on information security in government sector / Siti Asmah Ibrahim
by: Ibrahim, Siti Asmah
Published: (2015)