Customer perception toward self-service technology at McDonald’s (UiTM Dungun students') / Muhammad Izzul Adam Che Othman and Mohd Nazirul Aniq Mohamed Ecbal

This undergraduate project has been illustrated for university students. The purpose of this study is to gain insight into the perception that university students have of self-serve technology at McDonald’s. The literature from a previous study can assist in filling in the gaps between the title of...

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Main Authors:	Che Othman, Muhammad Izzul Adam, Mohamed Ecbal, Mohd Nazirul Aniq
Format:	Thesis
Language:	English
Published:	2021
Subjects:	Consumer behavior Consumers' preferences Consumer research Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/100260/1/100260.pdf
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id	my-uitm-ir.100260
record_format	uketd_dc
spelling	my-uitm-ir.1002602024-08-18T08:59:28Z Customer perception toward self-service technology at McDonald’s (UiTM Dungun students') / Muhammad Izzul Adam Che Othman and Mohd Nazirul Aniq Mohamed Ecbal 2021 Che Othman, Muhammad Izzul Adam Mohamed Ecbal, Mohd Nazirul Aniq Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling This undergraduate project has been illustrated for university students. The purpose of this study is to gain insight into the perception that university students have of self-serve technology at McDonald’s. The literature from a previous study can assist in filling in the gaps between the title of the research and the previous study. The majority of journals and articles originate from reliable and trusted sources and contain appropriate information. Basic approaches were employed to achieve the most accurate outcome. The population and sample size are determined using the tables and formula from the earlier study. Pilot testing will be carried out prior to the actual issue being distributed. A qualitative survey of the questionnaires will be distributed to respondents. The result was analysed by descriptive statistics in terms of descriptive study. The Likert scale is used, with a scale ranging from “strongly agree” to “strongly disagree” on the questions provided. The most important factors that were analysed were the usability of the technology and the layout of the menus. The period and timeframe of this study was 4 to 6 months to complete the entire given chapter. 2021 Thesis https://ir.uitm.edu.my/id/eprint/100260/ https://ir.uitm.edu.my/id/eprint/100260/1/100260.pdf text en public degree Universiti Teknologi MARA, Terengganu Faculty Of Hotel & Tourism Management Ahmad Shariff, Siti Nor Fadillah
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Ahmad Shariff, Siti Nor Fadillah
topic	Consumer behavior Consumers' preferences Consumer research Including consumer profiling
spellingShingle	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Che Othman, Muhammad Izzul Adam Mohamed Ecbal, Mohd Nazirul Aniq Customer perception toward self-service technology at McDonald’s (UiTM Dungun students') / Muhammad Izzul Adam Che Othman and Mohd Nazirul Aniq Mohamed Ecbal
description	This undergraduate project has been illustrated for university students. The purpose of this study is to gain insight into the perception that university students have of self-serve technology at McDonald’s. The literature from a previous study can assist in filling in the gaps between the title of the research and the previous study. The majority of journals and articles originate from reliable and trusted sources and contain appropriate information. Basic approaches were employed to achieve the most accurate outcome. The population and sample size are determined using the tables and formula from the earlier study. Pilot testing will be carried out prior to the actual issue being distributed. A qualitative survey of the questionnaires will be distributed to respondents. The result was analysed by descriptive statistics in terms of descriptive study. The Likert scale is used, with a scale ranging from “strongly agree” to “strongly disagree” on the questions provided. The most important factors that were analysed were the usability of the technology and the layout of the menus. The period and timeframe of this study was 4 to 6 months to complete the entire given chapter.
format	Thesis
qualification_level	Bachelor degree
author	Che Othman, Muhammad Izzul Adam Mohamed Ecbal, Mohd Nazirul Aniq
author_facet	Che Othman, Muhammad Izzul Adam Mohamed Ecbal, Mohd Nazirul Aniq
author_sort	Che Othman, Muhammad Izzul Adam
title	Customer perception toward self-service technology at McDonald’s (UiTM Dungun students') / Muhammad Izzul Adam Che Othman and Mohd Nazirul Aniq Mohamed Ecbal
title_short	Customer perception toward self-service technology at McDonald’s (UiTM Dungun students') / Muhammad Izzul Adam Che Othman and Mohd Nazirul Aniq Mohamed Ecbal
title_full	Customer perception toward self-service technology at McDonald’s (UiTM Dungun students') / Muhammad Izzul Adam Che Othman and Mohd Nazirul Aniq Mohamed Ecbal
title_fullStr	Customer perception toward self-service technology at McDonald’s (UiTM Dungun students') / Muhammad Izzul Adam Che Othman and Mohd Nazirul Aniq Mohamed Ecbal
title_full_unstemmed	Customer perception toward self-service technology at McDonald’s (UiTM Dungun students') / Muhammad Izzul Adam Che Othman and Mohd Nazirul Aniq Mohamed Ecbal
title_sort	customer perception toward self-service technology at mcdonald’s (uitm dungun students') / muhammad izzul adam che othman and mohd nazirul aniq mohamed ecbal
granting_institution	Universiti Teknologi MARA, Terengganu
granting_department	Faculty Of Hotel & Tourism Management
publishDate	2021
url	https://ir.uitm.edu.my/id/eprint/100260/1/100260.pdf
_version_	1811769071398551552

Customer perception toward self-service technology at McDonald’s (UiTM Dungun students') / Muhammad Izzul Adam Che Othman and Mohd Nazirul Aniq Mohamed Ecbal

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