Understanding the e-Wom and consumer behavior: a conceptual study in hospitality and tourism / Muhammad Syamim Mohd Ikram

This study purpose is to evaluate the current studies regarding e-WOM and consumer behavior in hospitality industry. Besides that, this study aims to compare the findings from empirical research that conducting on related studies and providing some general considerations. Two research objectives hav...

Full description

Saved in:

Bibliographic Details
Main Author:	Mohd Ikram, Muhammad Syamim
Format:	Thesis
Language:	English
Published:	2021
Subjects:	Consumer behavior Consumers' preferences Consumer research Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/100399/1/100399.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-uitm-ir.100399
record_format	uketd_dc
spelling	my-uitm-ir.1003992024-08-24T14:51:19Z Understanding the e-Wom and consumer behavior: a conceptual study in hospitality and tourism / Muhammad Syamim Mohd Ikram 2021 Mohd Ikram, Muhammad Syamim Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling This study purpose is to evaluate the current studies regarding e-WOM and consumer behavior in hospitality industry. Besides that, this study aims to compare the findings from empirical research that conducting on related studies and providing some general considerations. Two research objectives have been acknowledge in this study and method for this study is on qualitative study to analyze e-WOM and consumer behavior in hospitality industry. This study review passes research as the secondary sources to gather the information required in order to achieve the objectives of the study. Such information has been collected mainly from journal article that conduct on the relationship of e-WOM and consumer behavior in hospitality industry. Findings in the study show that influencing factor impacted the usage of e-WOM in the means of positive and negative consumer perspective. Other than that, this research shows five factors affecting consumer behavior on E-WOM which is; Service Quality, Pre-Purchase Expectation, Helping Companies, Social Identity and Failure and Recovery. Thus this research achieved the purpose of the study by analyzing e-WOM and consumer behavior in hospitality industry. 2021 Thesis https://ir.uitm.edu.my/id/eprint/100399/ https://ir.uitm.edu.my/id/eprint/100399/1/100399.pdf text en public degree Universiti Teknologi MARA, Terengganu Faculty Of Hotel & Tourism Management Wan Kamarudin, Wan Nor Bayah
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Wan Kamarudin, Wan Nor Bayah
topic	Consumer behavior Consumers' preferences Consumer research Including consumer profiling
spellingShingle	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Mohd Ikram, Muhammad Syamim Understanding the e-Wom and consumer behavior: a conceptual study in hospitality and tourism / Muhammad Syamim Mohd Ikram
description	This study purpose is to evaluate the current studies regarding e-WOM and consumer behavior in hospitality industry. Besides that, this study aims to compare the findings from empirical research that conducting on related studies and providing some general considerations. Two research objectives have been acknowledge in this study and method for this study is on qualitative study to analyze e-WOM and consumer behavior in hospitality industry. This study review passes research as the secondary sources to gather the information required in order to achieve the objectives of the study. Such information has been collected mainly from journal article that conduct on the relationship of e-WOM and consumer behavior in hospitality industry. Findings in the study show that influencing factor impacted the usage of e-WOM in the means of positive and negative consumer perspective. Other than that, this research shows five factors affecting consumer behavior on E-WOM which is; Service Quality, Pre-Purchase Expectation, Helping Companies, Social Identity and Failure and Recovery. Thus this research achieved the purpose of the study by analyzing e-WOM and consumer behavior in hospitality industry.
format	Thesis
qualification_level	Bachelor degree
author	Mohd Ikram, Muhammad Syamim
author_facet	Mohd Ikram, Muhammad Syamim
author_sort	Mohd Ikram, Muhammad Syamim
title	Understanding the e-Wom and consumer behavior: a conceptual study in hospitality and tourism / Muhammad Syamim Mohd Ikram
title_short	Understanding the e-Wom and consumer behavior: a conceptual study in hospitality and tourism / Muhammad Syamim Mohd Ikram
title_full	Understanding the e-Wom and consumer behavior: a conceptual study in hospitality and tourism / Muhammad Syamim Mohd Ikram
title_fullStr	Understanding the e-Wom and consumer behavior: a conceptual study in hospitality and tourism / Muhammad Syamim Mohd Ikram
title_full_unstemmed	Understanding the e-Wom and consumer behavior: a conceptual study in hospitality and tourism / Muhammad Syamim Mohd Ikram
title_sort	understanding the e-wom and consumer behavior: a conceptual study in hospitality and tourism / muhammad syamim mohd ikram
granting_institution	Universiti Teknologi MARA, Terengganu
granting_department	Faculty Of Hotel & Tourism Management
publishDate	2021
url	https://ir.uitm.edu.my/id/eprint/100399/1/100399.pdf
_version_	1811769077203468288

Understanding the e-Wom and consumer behavior: a conceptual study in hospitality and tourism / Muhammad Syamim Mohd Ikram

Similar Items